How can callout extensions increase ad visibility in Bing Ads?

Callout extensions in Bing Ads allow you to add additional text to your ads, highlighting unique selling points, features, and benefits of your products or services. They appear below the ad text and are not clickable, but they can help to increase the visibility and relevance of your ads by providing additional information to users.

Here are a few ways callout extensions can increase ad visibility in Bing Ads:

* Highlight unique selling points: Callout extensions can be used to highlight unique features or benefits of your products or services that differentiate you from competitors. This can help to make your ads more appealing and relevant to users, increasing their visibility.
* Increase ad real estate: Callout extensions can help to increase the size of your ad, making it more prominent on the search results page. This can help to draw users' attention to your ad and increase its visibility.
* Improve ad relevance: By providing additional information about your products or services, callout extensions can help to make your ads more relevant to users' searches. This can increase the likelihood that your ads will be shown in a higher position on the search results page, improving their visibility.
* Increase click-through rate: Callout extensions can help to increase the click-through rate (CTR) of your ads by providing users with more information and making your ads more appealing. This can lead to more clicks and conversions, which can also improve the visibility of your ads.

It's important to note that callout extensions are not guaranteed to show with every ad impression, but when they do, they can provide valuable context and information to users, which can help to increase the visibility and performance of your ads.

Additionally, it's recommended to use callout extensions in a consistent and coherent way, aligning them with the overall message of the ad and the landing page, to create a seamless user experience.

It's also important to test different callout extensions and measure their performance, to optimize the ad visibility and conversions. By analyzing the data and making data-driven decisions, you can improve the effectiveness of your callout extensions and increase the visibility of your ads.