How does device targeting differ between Bing Ads and mobile-first platforms like Snapchat?

Device targeting refers to the ability to target ads to specific devices, such as desktop computers, laptops, tablets, or mobile phones. Here's how device targeting differs between Bing Ads and mobile-first platforms like Snapchat:

1. Bing Ads: Bing Ads offers device targeting options that allow advertisers to target their ads to specific devices. Advertisers can choose to target desktop computers, laptops, tablets, or mobile phones. They can also adjust their bids based on the device type. For example, an advertiser could increase their bid for mobile phones to reach users who are more likely to convert on a mobile device.
2. Snapchat: Snapchat is a mobile-first platform, which means that all of its ads are designed to be viewed on mobile devices. Snapchat offers targeting options that allow advertisers to target their ads to specific mobile devices, such as iOS or Android devices. Advertisers can also target their ads based on the user's connection type, such as Wi-Fi or cellular.

Overall, device targeting on Bing Ads is more flexible than on Snapchat, as it allows advertisers to target a wider range of devices. However, Snapchat's mobile-first approach means that its ads are optimized for mobile devices, which can be an advantage for advertisers who want to reach users on mobile.

It's worth noting that both Bing Ads and Snapchat offer other targeting options, such as demographic targeting, interest targeting, and location targeting, which can be used in combination with device targeting to reach specific audiences.