How do I adjust bids for branded keywords to maximize ad visibility in Bing Ads?

To adjust bids for branded keywords to maximize ad visibility in Bing Ads, follow these steps:

1. Access your branded keywords:

a. Sign in to your Bing Ads account.
b. Navigate to the "Keywords" tab.
c. Use the search or filter options to find your branded keywords.

2. Analyze performance data:

a. Review metrics like clicks, impressions, click-through rate (CTR), average cost-per-click (CPC), conversions, and conversion rate for your branded keywords.
b. Identify trends and patterns in the data to determine which branded keywords perform better or worse.

3. Adjust bids based on performance:

a. Increase bids for high-performing branded keywords:

i. If a branded keyword has a high CTR, conversions, and conversion rate, consider increasing its bid to improve its ad rank and visibility.
ii. Enter a positive percentage adjustment in the bid field for that keyword.

b. Decrease bids for underperforming branded keywords:

i. If a branded keyword has a low CTR, few conversions, or a low conversion rate, consider decreasing its bid to reduce costs and improve the efficiency of your ad spend.
ii. Enter a negative percentage adjustment in the bid field for that keyword.

4. Monitor and optimize:

a. Regularly review and adjust your branded keyword bids based on performance data.
b. Test different bid adjustments to find the optimal bids that maximize ad visibility while maintaining a healthy return on investment (ROI).

By following these steps, you can adjust bids for branded keywords to maximize ad visibility in Bing Ads. Remember that branded keywords are often less expensive and have higher CTRs than non-branded keywords, so it's essential to optimize their performance to drive traffic, conversions, and revenue for your business.