What strategies can I use to increase ad relevance through ad extensions in Bing Ads?

Ad extensions are a powerful feature in Bing Ads that can help increase ad relevance and drive more clicks and conversions. Here are some strategies you can use to increase ad relevance through ad extensions in Bing Ads:

1. Use sitelink extensions: Sitelink extensions allow you to add additional links to your ad that direct users to specific pages on your website. Use sitelink extensions to highlight specific products, services, or promotions and provide users with more options to engage with your ad.
2. Use location extensions: Location extensions allow you to add your business address and a map to your ad. Use location extensions to increase ad relevance for local searches and provide users with location-specific information about your business.
3. Use call extensions: Call extensions allow you to add a clickable phone number to your ad. Use call extensions to make it easy for users to contact your business and increase ad relevance for mobile searches.
4. Use callout extensions: Callout extensions allow you to add additional text to your ad that highlights specific features or benefits of your product or service. Use callout extensions to increase ad relevance and provide users with more information about your offerings.
5. Use price extensions: Price extensions allow you to showcase specific products or services with their prices directly in your ad. Use price extensions to increase ad relevance for users who are searching for specific products or services at a certain price point.
6. Use structured snippet extensions: Structured snippet extensions allow you to highlight specific features or aspects of your product or service. Use structured snippet extensions to increase ad relevance and provide users with more information about your offerings.
7. Use review extensions: Review extensions allow you to showcase positive reviews or ratings from third-party sources directly in your ad. Use review extensions to increase ad relevance and build trust with users.

By using these ad extension strategies in Bing Ads, you can increase ad relevance, provide users with more options to engage with your ad, and ultimately drive more clicks and conversions. It's important to regularly review and optimize your ad extensions to ensure that they're performing at their best and meeting the needs of your target audience.