What tools can help with budget and bid management in Bing Ads?

For managing budgets and bids effectively in Bing Ads (now Microsoft Ads), you can use a variety of tools and features. Here are some of the key tools and functionalities:

### 1. **Microsoft Advertising Editor**
   - **Features**: A downloadable desktop application that allows you to manage your campaigns offline. You can make bulk changes to bids and budgets and then upload them.
   - **Use Case**: Efficient for managing large campaigns or making bulk edits.

### 2. **Microsoft Advertising Web Interface**
   - **Features**: The online platform provides comprehensive tools for bid and budget management, including the ability to set budgets at the campaign or ad group level and adjust bids manually.
   - **Use Case**: Ideal for day-to-day management and monitoring.

### 3. **Automated Bidding Strategies**
   - **Features**: Includes various bidding strategies such as Enhanced CPC, Maximize Clicks, and Target CPA. These automated strategies adjust your bids based on your goals.
   - **Use Case**: Useful for optimizing bids automatically based on your set objectives.

### 4. **Budget Management Tools**
   - **Features**: Tools to set daily or monthly budgets at the campaign level. You can also set shared budgets to control spending across multiple campaigns.
   - **Use Case**: Helps in ensuring that you stay within your financial limits and allocate budgets effectively.

### 5. **Performance Reports**
   - **Features**: Detailed reports that provide insights into performance metrics such as cost, clicks, conversions, and ROI.
   - **Use Case**: Useful for analyzing budget effectiveness and adjusting bids based on performance data.

### 6. **Bid Adjustments**
   - **Features**: Allows you to adjust bids based on various factors like device, location, time of day, and audience.
   - **Use Case**: Enables you to fine-tune your bids to target specific segments more effectively.

### 7. **Microsoft Advertising Intelligence**
   - **Features**: A keyword research tool integrated into Microsoft Ads, helping with bid estimates and budget planning based on search volume and competition.
   - **Use Case**: Assists in keyword planning and forecasting.

### 8. **Rules and Alerts**
   - **Features**: Create rules to automate bid adjustments and receive alerts for budget overspend or other anomalies.
   - **Use Case**: Helps in maintaining control over budgets and reacting to performance changes.

### 9. **Budget Forecasting Tools**
   - **Features**: Tools that predict future budget needs and performance based on historical data.
   - **Use Case**: Useful for planning and adjusting your budget based on predicted performance trends.

### 10. **API Access**
   - **Features**: For more advanced users, the Microsoft Ads API allows for custom bid and budget management through programmatic access.
   - **Use Case**: Ideal for integrating Bing Ads management into custom tools and systems.

By leveraging these tools, you can effectively manage and optimize your Bing Ads campaigns to align with your budget and performance goals.