What topics or themes should I prioritize for educational content on Bing Ads?

When creating educational content on Bing Ads, it's important to prioritize topics and themes that are relevant and valuable to your audience. Here are some key areas to consider:

1. Bing Ads basics: Start with the fundamentals of Bing Ads, including account setup, campaign creation, and keyword research. This will provide a solid foundation for attendees who are new to the platform.
2. Ad creation and optimization: Cover best practices for ad creation and optimization, including ad copywriting, targeting, and bid management. This will help attendees create effective ads that drive conversions.
3. Keyword research and targeting: Dive deep into keyword research and targeting strategies, including negative keywords, match types, and audience targeting. This will help attendees reach their ideal audience and improve campaign performance.
4. Measurement and analytics: Discuss the importance of measurement and analytics in Bing Ads, including key metrics, reporting, and attribution. This will help attendees track their campaign performance and make data-driven decisions.
5. Advanced strategies: Explore advanced Bing Ads strategies, such as remarketing, automation, and machine learning. This will help attendees take their campaigns to the next level and stay ahead of the competition.
6. Industry trends and best practices: Keep attendees up-to-date on the latest trends and best practices in Bing Ads, including new features, industry research, and competitor analysis. This will help attendees stay informed and competitive in their industry.

When developing your educational content, be sure to tailor it to the needs and interests of your audience. Consider their current knowledge level, industry, and goals when selecting topics and themes. Additionally, consider using a variety of content formats, such as webinars, videos, and blog posts, to engage and educate your audience in different ways. By prioritizing relevant and valuable topics and themes, you can create educational content that resonates with your audience and helps them achieve their goals with Bing Ads.