How do businesses handle fake or fraudulent reviews?

That's a comprehensive overview of how reviews influence the perception of product performance in e-commerce! Reviews indeed serve as a powerful tool for potential buyers to gauge a product's performance, reliability, and suitability based on the experiences of other users. They provide valuable insights into various aspects of the product, helping potential buyers make informed decisions and ultimately contributing to their satisfaction with their purchases. Additionally, the trust and credibility established through positive reviews can significantly impact a brand's reputation and influence consumers' perceptions of its products. Overall, reviews play a pivotal role in shaping the e-commerce landscape by bridging the gap between businesses and consumers and fostering transparency and trust in online transactions.