Looking to choose between Shopify and Wix for your e-commerce site in 2024? Here's a head-to-head breakdown to help you decide smartly.

1. Core Purpose & Target Audience

Shopify is built specifically for e-commerce. It's aimed at small to large online stores, especially those expecting to scale rapidly.
Zapier
Cart2Cart

Wix, by contrast, is primarily a general website builder with e-commerce capability. It's especially suited for small to medium businesses and creatives wanting ease and design flexibility.
Zapier
Cart2Cart

2. Ease of Use & Design

Wix features an intuitive drag-and-drop editor and built-in AI tools (e.g. Wix ADI) for fast, customized site building. Great for beginners and visually-minded creators.
Tech.co
Ecommerce Platforms

Shopify offers structured, e-commerce-first dashboards. Slightly steeper learning curve, but optimized for quick store setup and efficient management tools.
Cart2Cart
SaaSPenguin

3. E-Commerce Capabilities

Shopify wins on power:

Advanced inventory and product variant management

Robust shipping, tax, and fulfillment tools

Abandoned cart recovery

Multi-channel selling (e.g. Amazon, TikTok, etc.)
Designsknack
Cart2Cart
Omnisend

Wix offers solid basics:

Inventory tracking suitable for smaller catalogs

Standard order management

Simpler checkout options
ansbeckcreation.com
Designsknack

4. Payments & Fees

Shopify supports 100+ payment gateways, including its own Shopify Payments, though transaction fees apply when using third-party gateways.
SaaSPenguin
Bss Commerce
Omnisend

Wix offers built-in Wix Payments, plus popular alternatives. Generally fewer gateway options. Transaction fees may vary based on provider.
Bss Commerce
Designsknack

5. App & Extension Ecosystem

Shopify has a massive app store, enabling everything from marketing automation to advanced analytics and fulfillment tools.
SaaSPenguin
Wikipedia

Wix provides an app marketplace with good options—but smaller in scale relative to Shopify.
Designsknack
Ecommerce Platforms

6. SEO & Marketing Tools

Wix comes with user-friendly built-in SEO tools (e.g. SEO Wiz), ideal for users seeking straightforward optimization.
Omnisend
AdNabu Blog

Shopify offers strong SEO foundations and advanced control—augmented by SEO-specific apps.
AdNabu Blog
Omnisend

7. Pricing & Value

Shopify plans start around $29/month, scaling upward. Apps and transaction-fee structures can add cost.
electricenjin.com
Cart2Cart

Wix offers more affordable e-commerce plans (e.g. from $27/month) with fewer surprise costs—but may need premium apps as you scale.
electricenjin.com
Cart2Cart

8. Scalability & Performance

Shopify is highly scalable: built to support large inventories, high traffic, and advanced features.
electricenjin.com
Cart2Cart

Wix fits small-to-mid stores; performance may degrade in large-scale scenarios.
electricenjin.com
ansbeckcreation.com

Quick Comparison
Factor   Shopify   Wix
Ease of Use   Structured e-commerce setup   Drag-and-drop visual builder
E-commerce Tools   Advanced (inventory, multi-channel, analytics)   Basic–moderate
Payment Options   100+ gateways; Shopify Payments   Fewer; built-in Wix Payments
Apps/Add-Ons   Extensive App Store   Smaller app marketplace
SEO Tools   Strong + apps   User-friendly built-in tools
Price   Higher, but scalable   Budget-friendly, may need add-ons
Scalability   High   Moderate
So... Which Should You Choose?

Go with Shopify if you:

Plan a large or fast-growing online store

Need deep e-commerce features, analytics & automation

Want multi-channel sales & sophisticated inventory/fraud tools

Choose Wix if you:

Are launching a small to medium store

Prioritize ease of design & an intuitive editor

Want solid ecommerce without over-engineering

Want deeper insight?