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Creating a 90-day content plan in under 15 minutes requires a highly focused and streamlined approach. Here is a rapid-fire method, concentrating on the core elements:

1. Define Your 90-Day Goal (2 Minutes)

    What is the one main objective? (e.g., Launch a new product, increase email list by X%, book Y clients).

    Identify your Offer: What are you selling or promoting that the content will support?

2. Identify 12 Audience Struggles/Topics (5 Minutes)

    List 12 core problems, questions, or struggles your target audience faces that are related to your main 90-day goal or offer. (One struggle per week for 12 weeks).

    Tip: Think about the biggest barrier to them buying from you.

3. Map Out Your Primary Content (4 Minutes)

    Primary Content: Dedicate each of the 12 struggles to one week. This will be your long-form content.

        Week 1: Topic 1 → (Blog Post / Podcast Episode / YouTube Video)

        Week 2: Topic 2 → (Blog Post / Podcast Episode / YouTube Video)

        ...and so on for 12 weeks.

    Platform Selection: Choose one primary content platform (the one your audience is on and you can manage consistently).

4. Determine Repurposing & Frequency (2 Minutes)

    Decide on your short-form content strategy:

        Repurposing: For each piece of primary content, plan to extract 5 smaller pieces of short-form content (e.g., social media quotes, video clips, quick tips).

        Frequency: Post short-form content 3-5 times per week (every other day is a good, manageable starting point).

    Email: Decide on your email frequency (at least bi-weekly, or weekly). Every email will drive traffic to your primary content.

5. Quick Calendar Sketch (2 Minutes)

    Sketch a 12-week (3-month) calendar. You can use a blank document or even a physical calendar.

    Mark the 12 primary content topics on 12 different dates (one per week).

    Add "Email" on those 12 weeks (or twice a week).

    Mental Note: Commit to filling in the daily short-form content based on the weekly topic.

You now have the framework for a 90-day plan:

    Goal: Defined

    12 Weekly Topics: Defined (The content theme)

    Primary Content: 12 pieces mapped out

    Secondary Content: A system for repurposing 5 pieces/week (approx. 60 pieces total)

    Consistency: Frequency established for posting and email.