When dropshipping, reaching an initial revenue goal like $10,000 per month is a significant milestone, but it often reveals a new, even tougher challenge: finding a new winning product to sustain and scale that growth. The core issue isn't about finding a product that sells, but about finding one that can be successfully marketed at a high volume without becoming oversaturated or losing profitability.

The likely reason the creator in the video can't find the "right" product is a shift in strategy from what worked at the beginning to what's needed for scaling.

The Problem: From Viral to Sustainable
Many beginners find initial success by latching onto a single "viral" product they found on TikTok or a spy tool. This product often has a "wow" factor and low competition for a short period. The problem is that once it becomes popular, two major issues arise:

Market Saturation: Everyone starts selling the same product, driving down prices and making it impossible to compete on anything but cost.

Ad Fatigue: The same ad creatives and product angles are used by hundreds of other stores, causing customer interest to plummet and ad costs to skyrocket.

The Solution: A Data-Driven System
To consistently find winning products for scaling, a dropshipper must move away from hunting for viral items and implement a systematic, data-driven approach.

1. Define Your Criteria
A winning product for scaling is one that meets a specific set of criteria, not just a viral video. It must have:

High Profit Margin: A product that costs $10 can be sold for $30-$40 to cover ad spend and still be profitable.

Low Market Saturation: Use tools to analyze competitor ad spend and sales to ensure the market isn't already flooded.

Strong Marketing Angles: The product should solve a problem or create a strong emotional response, giving you multiple ways to market it.

Consistent Demand: Use tools like Google Trends to ensure the product isn't just a short-lived fad.

2. Implement a Research Method
Instead of endlessly scrolling through social media, use a structured research process.

Use Spy Tools: Tools like Minea or Ecomhunt allow you to "spy" on what competitors are selling and which of their ads are performing the best. This helps you identify proven products and successful marketing angles.

Study High-Performing Stores: Instead of looking for products, look for stores that are consistently succeeding. Analyze their product catalog and ad creatives to understand their strategy.

Utilize AI: Some modern tools use AI to analyze market data and social media trends to predict what products are likely to succeed.

3. Test and Scale Aggressively
Once you've identified a product that meets your criteria, it's time to test it with a small budget. If your ads show positive results, immediately increase your ad spend to capture the demand before it fades. The key to scaling is moving quickly from a test to a full-blown campaign.

The video titled Building a $10K/Month Dropshipping Store LIVE (Part 1) provides a live walkthrough of a dropshipping store, offering valuable insight into the daily process and challenges faced when trying to scale.

Building a $10K/Month Dropshipping Store LIVE (Part 1) - YouTube

Adam Griffin · 10K views