Achieving $137,057 in revenue (or even profit) in just 90 days with dropshipping and Facebook Ads is an ambitious but achievable goal for experienced dropshippers who hit on a highly winning product and execute their strategy flawlessly. It's often featured in "case studies" by successful entrepreneurs or coaches in the e-commerce space.

These kinds of results are usually not typical for beginners and involve significant ad spend, expert campaign management, and a bit of luck.

Here's a breakdown of the typical strategy outlined in such case studies, focusing on the key elements that contribute to rapid scaling and high revenue:

The "Complete Shopify Case Study" Strategy for $100k+ in 90 Days
Phase 1: Product Research & Validation (Week 1-2)

Finding a Winning Product: This is the most crucial step. It's rarely about selling "anything" but finding a "hot product" that solves a problem, has a "wow" factor, is trending, or appeals to impulse buys.

Tools Used: Spy tools (e.g., Minea, Dropispy, AdSpy) to see what ads competitors are running successfully, TikTok/Instagram Reels for organic virality, Amazon Best Sellers, trend prediction sites (e.g., Google Trends, Exploding Topics).

Criteria: High perceived value, solves a pain point, emotional appeal, not easily available locally, good profit margin (2.5x - 3x cost minimum to cover ads, product, shipping), lightweight/easy to ship.

Supplier Sourcing:

Finding reliable suppliers (usually on AliExpress, Alibaba, or private agents) who can handle bulk orders and offer consistent quality and reasonable shipping times.

Prioritize ePacket/AliExpress Standard Shipping: Faster and trackable, which is crucial for customer satisfaction.

Building a High-Converting Shopify Store:

Niche or One-Product Store: For rapid scaling, often a single-product store or a very narrow niche store (e.g., specific pet products, specific home gadgets) is chosen to maximize conversion rates.

Professional Design: Clean, trustworthy, mobile-responsive design.

Compelling Product Page:

High-Quality Images/GIFs/Videos: Show the product in use, highlighting its benefits.

Problem-Solving Copy: Focus on how the product solves a customer's problem or improves their life.

Strong Call-to-Action (CTA): Clear and prominent "Add to Cart" button.

Social Proof: Customer reviews (import from AliExpress or gather your own), testimonials, trust badges.

Urgency/Scarcity: Limited-time offers, countdown timers (use sparingly and genuinely).

FAQ Section: Address common concerns.

Clear Shipping/Return Policies: Build trust and manage expectations.

Phase 2: Initial Testing with Facebook Ads (Week 2-4)

Pixel Setup: Install the Facebook Pixel correctly on your Shopify store and verify it's firing for all events (Page View, Add to Cart, Initiate Checkout, Purchase). This is critical for optimization.

Ad Creative Development:

Hook-Dominated Videos: Videos are usually the winning creative type. Focus on a strong hook (first 3-5 seconds) that grabs attention and demonstrates the product's "wow" factor or problem-solving capability.

Benefit-Oriented Copy: Ad copy should highlight benefits, not just features.

Clear Call-to-Action: Direct users to "Shop Now," "Learn More," etc.

Variety of Angles: Create 5-10 different ad creatives/videos testing different hooks, music, copy, and product angles.

Facebook Ad Campaign Structure (Testing Phase):

Campaign Objective: Typically "Conversions" (Purchase).

Budget: Start with a modest daily budget per ad set (e.g., $10-$20 USD).

Ad Set Optimization (ABO) vs. Campaign Budget Optimization (CBO): Many still start with ABO for initial testing to control spend per audience, then switch to CBO for scaling.

Targeting (Testing):

Broad Targeting: Increasingly common in 2024/2025 due to Facebook's sophisticated AI. Start with broad interests or no specific targeting beyond age/gender/location.

Interest-Based (If needed): Test 3-5 broad, relevant interests per ad set, ensuring no significant audience overlap.

Lookalike Audiences: If you have prior customer data, create 1% - 5% Lookalike audiences based on Purchase or Value.

Testing Strategy:

Run ads for 2-3 days without touching them to gather data.

Analyze results: Look for products with low Cost Per Click (CPC), high Click-Through Rate (CTR), and initial Add-to-Carts/Initiate Checkouts that indicate potential.

Kill vs. Scale: Identify "winning ads" (ads that show purchase potential) and "winning audiences." Kill ads/ad sets that are clearly underperforming.

Phase 3: Scaling the Winning Product (Week 4-12)

Aggressive Scaling: Once a winning product/ad creative is found, the goal is to spend as much as profitably possible.

Budget Increases: Gradually increase ad set budgets (e.g., 20-30% daily/every other day).

Horizontal Scaling: Duplicate winning ad sets into new campaigns/ad sets with broader or similar audiences.

Vertical Scaling: Increase the budget on existing winning ad sets.

CBO (Campaign Budget Optimization): Move winning ad sets into CBO campaigns to let Facebook's algorithm distribute budget among the best-performing ad sets.

Audience Expansion:

Lookalikes: Continuously create and test new Lookalike audiences (e.g., 1%, 2-3%, 4-5%, 1-10%) based on your pixel data (Purchases, Value).

Broad Audience: For truly viral products, many successful dropshippers eventually move to very broad or no interest targeting, letting Facebook's AI find the customers.

Retargeting Campaigns: Crucial for conversions. Target website visitors, add-to-carts, and initiate checkouts who didn't purchase. Offer small discounts to push them over the edge.

Creative Refresh:

Ad Fatigue: Winning ads will eventually fatigue. Continuously create new variations of your winning creative (new hooks, different angles, user-generated content) to keep campaigns fresh.

Spark Testing: Consistently test new products and ad creatives in the background, even while scaling a winner.

Customer Service & Fulfillment:

Dedicated Support: Be ready for increased customer inquiries. Use a helpdesk solution (e.g., Gorgias, Zendesk) to manage tickets efficiently.

Reliable Fulfillment: As orders pour in, ensure your supplier can handle the volume and maintain shipping times. Consider using a private agent for faster processing and shipping if scaling rapidly.

Chargeback Prevention: Monitor for fraudulent orders and use apps or strategies to minimize chargebacks.

Key Metrics to Monitor Relentlessly:

ROAS (Return on Ad Spend): Your primary profitability metric. Aim for 2x-3x minimum ROAS (meaning for every $1 spent on ads, you get $2-$3 back in revenue).

CPA (Cost Per Acquisition/Purchase): How much it costs to get one customer.

AOV (Average Order Value): Use upsells, cross-sells, and bundles to increase AOV.

Conversion Rate: Percentage of visitors who complete a purchase.

CTR (Click-Through Rate): How engaging your ads are.

CPM (Cost Per Mille/1000 Impressions): Indicates ad costs for reaching audiences.

Important Disclaimer:

Results like $137,057 in 90 days are extraordinary and represent a combination of a truly "winning product," significant ad budget (often tens of thousands of dollars spent to achieve that revenue), high-level Facebook Ads expertise, relentless optimization, and a degree of market timing and luck. It's not a typical outcome for a beginner. However, following these principles is the roadmap to maximizing your chances of success in dropshipping.