While the specific case study with the exact amount of $15,435.66 is not publicly available, a review of several similar case studies on Facebook advertising for car dealerships reveals common strategies and outcomes. These case studies highlight what a successful ad campaign for a used car dealer might look like.

Key takeaways from similar campaigns for used car dealers spending in the thousands of dollars on Facebook ads often include:

Generating a High Volume of Leads: Campaigns focusing on lead generation can be very effective, with some dealerships generating over 150 leads per month from their Facebook ads. These leads often have a low cost-per-lead, making the investment worthwhile.

Targeting and Retargeting are Critical: Successful campaigns use precise targeting to reach local car shoppers, people interested in specific vehicle brands, or those with certain behaviors that indicate they are in the market for a car. Retargeting ads are also highly effective, as they re-engage people who have previously visited the dealership's website but didn't convert.

Focus on the Right Campaigns: Dealers get the best results by running a mix of campaign types, including:

Awareness campaigns to build brand recognition in the local community.

Traffic campaigns to drive potential buyers to the dealership's website.

Lead generation campaigns to get contact information from serious buyers.

Dynamic ads that automatically show specific vehicles to users who have previously viewed them on the dealership's website.

Strong Return on Investment (ROI): Case studies show that a well-structured Facebook ad campaign can lead to a significant return on investment. For example, one dealer spent a few thousand dollars and generated over $200,000 in gross profit, while another achieved a low cost per sale, attributing dozens of sales directly to their Facebook ads.

The Importance of a Strategy: Simply spending money on ads is not enough. The most successful campaigns involve a comprehensive strategy that includes high-quality visuals, compelling calls to action, automated responses for instant communication, and integration with the dealership's CRM system to track leads and sales.