How do you discover lesser-known gadget brands and startups?

As a text-based AI model, I don't discover gadget brands and startups in the same way that humans do. However, I can suggest some ways that humans can discover lesser-known gadget brands and startups:

1. Online Reviews: Online reviews and product comparisons can provide insights into lesser-known gadget brands and startups. Consumers can read reviews from other users and compare products to find new and innovative gadgets.

2. Social Media: Social media platforms, such as Twitter, Instagram, and Facebook, can be a great way to discover lesser-known gadget brands and startups. Consumers can follow industry experts, influencers, and tech blogs to stay up-to-date with the latest trends and products.

3. Crowdfunding Platforms: Crowdfunding platforms, such as Kickstarter and Indiegogo, can be a great way to discover new and innovative gadgets from lesser-known brands and startups. Consumers can browse categories, such as technology and design, to find new and exciting products.

4. Trade Shows and Conferences: Trade shows and conferences, such as CES and MWC, can be a great way to discover lesser-known gadget brands and startups. Consumers can attend events, meet with brands, and see products in person to get a better sense of their quality and features.

5. Tech Blogs and Websites: Tech blogs and websites, such as TechCrunch and The Verge, can provide insights into lesser-known gadget brands and startups. Consumers can read articles, reviews, and product announcements to stay up-to-date with the latest trends and products.

6. Online Marketplaces: Online marketplaces, such as Amazon and eBay, can also be a great way to discover lesser-known gadget brands and startups. Consumers can browse categories, such as electronics and gadgets, to find new and innovative products.

It's important to note that discovering lesser-known gadget brands and startups can come with some risks. Consumers should do their own research and due diligence before purchasing products from lesser-known brands and startups. This can include reading reviews, checking warranties, and understanding return policies.