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Facebook Marketplace doesn't have a "Create a Promotion" feature like a discount code generator. Instead, to promote or gain more visibility for your listing, you have two primary methods: Boosting a Listing (the fastest and easiest way) or running a Marketplace Ad Campaign via Meta Ads Manager (more advanced).

Here is a tutorial for both methods:

Method 1: Boosting a Marketplace Listing (Recommended for Individuals/Small Sellers)

Boosting is the simplest way to get more eyes on an existing Marketplace listing by turning it into a paid ad.

Step 1: Access Your Listing and Choose to Boost

    Go to Marketplace: Open Facebook and navigate to the Marketplace section (the storefront icon).

    View Your Listings: Click on "Selling" or "Your Listings" to see all the items you have for sale.

    Find the Listing: Select the item you want to promote.

    Click "Boost": On the listing details page, you will see a button that says "Boost Listing" or simply "Boost."

Step 2: Set Your Promotion Objective

Facebook will ask you to choose a goal for your boost:

    Get More Messages: This optimizes the ad to show people who are most likely to message you about the item. (This is generally the best option for local pickup items.)

    Get More Listing Views: This focuses on getting as many people as possible to view your listing.

Step 3: Define Your Audience

Facebook will typically recommend a local audience based on the listing, but you can adjust it:

    Location: Set the radius around your chosen location (e.g., 10 miles, 50 miles).

    Age and Gender: You can narrow down the demographic if your product is specific (e.g., only women aged 25-45).

    Detailed Targeting (Interests): You can add interests to reach people more likely to be buyers (e.g., for a used guitar, you might add "Music," "Guitar," and "Musical Instruments").

Step 4: Set Your Budget and Duration

    Total Budget: Enter the total amount of money you want to spend on the boost (e.g., $20, $50).

    Duration: Choose how many days you want the ad to run (e.g., 3 days, 7 days).

        Facebook automatically calculates your daily spending based on your total budget and duration.

Step 5: Review and Publish

    Review Placements: The boost will typically run across Facebook Marketplace, and sometimes in the News Feed. Review the estimated reach.

    Payment Method: Confirm your payment method is correct.

    Click "Boost Now": The promotion will submit for review and will usually go live within minutes to a few hours.

Method 2: Running a Marketplace Ad Campaign (For Businesses)

For more advanced targeting, using a Facebook Ad Campaign is the best approach. This requires using the Meta Ads Manager.

Step 1: Create a Campaign in Ads Manager

    Go to Ads Manager: Log into your Meta Ads Manager account.

    Click "Create": Start a new ad campaign.

    Choose an Objective: Select an objective that aligns with selling, such as Sales or Traffic.

Step 2: Set Up the Ad Set

    Destination: Direct traffic to your Marketplace listing URL or your website/shop if you are using a Marketplace Shop.

    Budget & Schedule: Set your daily or lifetime budget and choose the start/end dates.

    Audience Targeting (Advanced): This is where you get granular. You can create Custom Audiences (people who have interacted with your business) or Lookalike Audiences (people similar to your best customers).

    Placements: Under Placements, select Manual Placements and ensure "Facebook Marketplace" is checked alongside other desired placements like the Facebook News Feed.

Step 3: Create the Ad Creative

    Format: Choose a format like a Single Image/Video or a Carousel.

    Media: Upload high-quality images or videos of your product.

    Primary Text & Headline: Write compelling ad copy with a strong Call-to-Action (CTA).

    Call to Action: Select the button (e.g., "Shop Now," "Learn More").

Step 4: Review and Publish

    Review: Double-check all settings, especially the placement and budget.

    Publish: Click "Publish" to submit your campaign for review.

Best Practices for Effective Promotions

    Offer Value: A "promotion" on Marketplace can be as simple as adding "Limited-Time Sale!" or "Price Reduced!" to your listing title/description before you boost it.

    A/B Test: When creating a promotion in Ads Manager, create at least two different ads with different images or headlines to see which one performs better.

    Monitor and Adjust: Check your listing insights or Ads Manager data regularly. If a promotion isn't performing, pause it and try a new copy or visual.

    Optimize Your Listing: A paid promotion only works if the original listing is good. Ensure you have clear, multiple photos, a detailed description, and a competitive price before you boost.