That's an excellent and timely topic, as reviving a "dead" or low-engagement Facebook Page in the current algorithm environment requires a completely different approach than it did a few years ago.For an artist's Facebook Marketing Strategy in 2023, the focus must shift from chasing Reach to building Community and prioritizing Short-Form Video (Reels) and Personal Connection.Here is a breakdown of the 2023 strategy for an artist to revive their Facebook Page.🎨 Artist's Facebook Marketing Strategy for 2023Phase 1: Preparation & Re-Tuning (The 3 Cs)Before posting new content, you must clean up and re-align your page.StepAction ItemWhy This Matters in 20231. Clean UpAudit Old Posts: Hide or archive old, low-engagement posts (especially poor-quality photos). You want your feed to look fresh and professional for new visitors.High-quality, consistent visuals are non-negotiable for an artist's brand credibility.2. ClarityUpdate the "About" Section & Bio: Clearly state who you are, what you create, and who your art is for. Include a strong, updated Call-to-Action (CTA) link to your website/shop/email list.New visitors make a decision to follow in seconds. Your value proposition needs to be instant.3. CommunityEstablish a Facebook Group: Create an exclusive, private group for your "VIP" fans. Use the Page to drive traffic to the Group.Groups bypass the main Page algorithm and build a direct, highly-engaged, sale-ready audience.Phase 2: Content Strategy (Video-First Approach)The Facebook algorithm heavily prioritizes Reels (Short-Form Video) and content that generates meaningful interaction (comments and shares over simple likes).A. Master Facebook Reels (The Reach Engine)Reels are the primary way to gain new followers in 2023. They have higher organic reach than static posts.Content TypeIdea for an ArtistThe GoalProcess/WIPTime-lapse of a painting/sculpture from start to finish (15-60 seconds, set to trending audio).Engagement & Discovery. People love the "magic" of creation.Reveal/Finished WorkThe "Before & After" Hook: Start with a messy studio/blank canvas, then transition to the finished, high-quality piece.Retention & Shareability. Creates an "A-Ha!" moment.Personal ConnectionVoiceover or text overlay explaining the inspiration, story, or emotion behind a recent piece.Authenticity & Community. Turns a viewer into a fan.Studio TourQuick, aesthetically pleasing sweep of your studio, showing your tools and materials.Relatability. Makes you a real, accessible person.B. High-Engagement Static Posts (The Connection Engine)Use traditional posts (photos, text) to deepen the relationship with your existing audience."Ask Me Anything" (AMA) or Q&A: Post a photo of your work and ask a specific question like: "What memory does this color palette bring up for you?" or "What should I name this new piece?"Storytelling Captions: Never just post a picture. Share the story of the piece—the struggle, the inspiration, or a fun fact about the materials. This leads to more meaningful comments.Polls and Quizzes: Use the native Facebook features to ask fans to vote on things like: "Which frame option is best?" or "Which decade of art inspires me most?"Phase 3: Sales & Monetization Strategy (The Funnel)Avoid "buy my art" posts. Use a softer, value-driven approach where sales are a natural result of connection.Focus on the Email List (Your Own Platform):The single most important CTA on Facebook should be an offer to join your email list (e.g., "Sign up for my VIP list and get 10% off your first purchase" or "Get a free phone wallpaper of my latest work").Why: You don't own your Facebook followers; you do own your email list.Strategic Use of Facebook Ads (The Amplifier):Do NOT run ads to sell a cold audience. It's too expensive.DO use a small budget to promote your best-performing Reel to a Lookalike Audience (based on your existing followers/website visitors). The goal is cheap new followers/video views, not sales.Retargeting: Run ads for actual sales only to people who have already watched one of your Reels or visited your website. This is your "Warm Audience" and they are much more likely to buy.Host a Live Session or Virtual Studio Visit:Schedule a live video where you talk to your fans while you work, answer questions, and show the progress of a new piece.Mention an upcoming sale or new collection only to the live viewers. This creates urgency and rewards the most engaged fans.Key Takeaway for ArtistsFor 2023, your Facebook Page is no longer an art gallery; it's a TV channel for your artistic journey. You must treat it like a media channel that produces consistent, authentic, and high-quality video content to connect with people on a human level before they ever consider buying your art.