Facebook (Meta) is still accepting applications for In-Stream Ads. However, it's important to note that Meta is actively merging various monetization programs (including In-Stream Ads, Ads on Reels, and Performance Bonus) into a new, simplified program called "Facebook Content Monetization."

While In-Stream Ads as a standalone program might eventually be fully transitioned into this new, broader program, the core eligibility requirements and the ability to earn from ads within your long-form videos remain.

Key Points for Facebook In-Stream Ads & Monetization in 2025:
Application Process Still Exists: You still apply through Meta Business Suite (formerly Creator Studio). You'll typically navigate to the "Monetization" tab to check your page's eligibility and apply for the relevant programs.

Eligibility Requirements Remain Strict (and crucial): To qualify for In-Stream Ads (or the broader Content Monetization program that encompasses them), your Facebook Page must meet specific criteria:

Page Eligibility: Your Page needs to have at least 10,000 followers.

Video View Eligibility: You must have generated at least 30,000 one-minute views on videos that are at least three minutes long in the past 60 days. This means your content needs to be engaging enough to hold viewers' attention.

Content Compliance: Your content must strictly adhere to Facebook's Partner Monetization Policies and Content Monetization Policies, as well as Community Standards. This includes avoiding prohibited content like hate speech, violence, misinformation, sexually explicit material, or engagement bait.

Country Eligibility: You must reside in a country where In-Stream Ads (or Content Monetization) is available.

Established Presence: Your Page should typically be at least 90 days old.

Valid Payment Method: You need to have a valid payment account set up.

Shift Towards "Facebook Content Monetization":

Meta announced in late 2024 (with rollout continuing into 2025) a new program that simplifies monetization across various content formats. This new program aims to merge In-Stream Ads, Ads on Reels, and the Performance Bonus into one streamlined experience.

What this means for you: If you're eligible, you might be invited to this new beta program, or you'll apply for the general monetization suite, which will then determine your eligibility for various ad formats, including In-Stream. The goal is to make it easier for creators to earn from their Reels, longer videos, photos, and even text posts under one umbrella.

Focus on Value & Engagement: Facebook continues to emphasize high-quality, original, and engaging content that provides value to viewers. The algorithms prioritize content that keeps users on the platform and fosters genuine interactions.

How to Check Your Eligibility and Apply:

Go to your Meta Business Suite (either desktop or mobile).

In the left-hand menu, find and click on "Monetization".

Under the "Status" or "Overview" tab, you should see an option like "View Page Eligibility" or tools to check your status for different monetization options.

The tool will show you which criteria you have met and which ones you still need to achieve. Once eligible, you can proceed with the application and setup of payment details.

In summary, while the specific "application" process for In-Stream Ads might be evolving as Meta rolls out its broader "Content Monetization" program, the opportunity to earn from ads within your long-form videos on Facebook is definitely still active for Pages that meet the necessary criteria. Focus on building an engaged audience and creating compelling video content that adheres to Meta's policies.