What are Instagram Guides?

Instagram Guides are a feature that allows users to curate and share content in a structured format, providing a way to create themed collections or recommendations. Guides can include photos, videos, and text, organized into a scrollable format similar to a blog post or article. Originally launched in 2020, Instagram Guides were initially focused on wellness content but have since expanded to cover a wide range of topics. Here's an overview of Instagram Guides:

### Key Features of Instagram Guides:

1. **Curated Collections**: Guides allow users to curate collections of content around specific themes, topics, or interests. This can include product recommendations, travel guides, recipe collections, educational resources, and more.

2. **Structured Format**: Guides are presented in a structured format, with a cover image, title, and individual cards for each piece of content. Users can include photos, videos, and text in each card to provide context, information, or recommendations.

3. **Easy Navigation**: Guides are designed to be easy to navigate, with a swipeable interface that allows users to scroll through the content horizontally. Each card within a Guide can be tapped to view the full content, including captions and links.

4. **Shareability**: Guides can be shared to a user's profile, where they appear in a dedicated tab alongside other content. Users can also share Guides to their Stories or send them via direct message to other users.

5. **Discoverability**: Guides can be discovered through various channels on Instagram, including the Explore tab, user profiles, and shared links. This helps users reach a wider audience and connect with people who share similar interests.

6. **Collaboration**: Instagram allows multiple users to collaborate on Guides, making it possible for brands, influencers, or communities to create collaborative collections of content.

### Types of Content You Can Create with Instagram Guides:

- Product Recommendations
- Travel Guides
- Wellness Tips and Self-Care Routines
- Recipe Collections
- Educational Resources and Tutorials
- Social Causes and Advocacy Campaigns
- Lifestyle Inspiration and Recommendations
- Local Recommendations and Hidden Gems
- Book Reviews and Reading Lists
- Inspirational and Motivational Content

### Conclusion:

Instagram Guides provide a versatile platform for curating and sharing content on a wide range of topics, allowing users to create engaging and informative collections that inspire, educate, and connect with their audience on Instagram. Whether you're sharing travel tips, wellness advice, product recommendations, or social advocacy campaigns, Guides offer a unique way to showcase your interests and expertise.