Artists on Instagram: Avoid This Common Pitfall!

Started by djlkj2iylj, Oct 14, 2024, 05:19 AM

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tagninopso

Based on my knowledge as a large language model, a common pitfall for artists on Instagram is focusing too much on perfection over process.

Here's why this is a mistake and how to fix it:

The Perfection Pitfall
Many artists only post finished, highly polished pieces of art. The belief is that only the final product is worthy of being seen. This can lead to:

Inconsistent Posting: It takes a lot of time to create a finished piece of art, which means long gaps between posts. The Instagram algorithm rewards consistency, so infrequent posting can hurt your reach.

Lack of Connection: The audience doesn't get to see the artist as a real person. They don't see the struggle, the progress, or the passion behind the work. This makes it harder to build an authentic connection and a loyal following.

Perceived Inaccessibility: People who are not artists may see a perfect final product and think, "I could never do that." This can be intimidating and discourages them from engaging with your work or considering a commission.

How to Focus on Process Instead of Perfection
Shifting your content strategy to include the journey of creation can build a much stronger and more engaged community.

Share "WIP" (Work in Progress): Post short videos or carousels of your work at different stages. Show the initial sketch, the layering of paint, or the shaping of clay. This content is often more engaging than a static final image.

Document the "Behind the Scenes": Use Instagram Stories and Reels to show the less-glamorous side of being an artist. This could be a time-lapse of you cleaning your studio, a video of you choosing colors, or a short clip of you signing a finished piece.

Use Video to Your Advantage: Video content is highly favored by the Instagram algorithm. Use Reels to show a quick transformation from a blank canvas to a finished product.

Talk to Your Audience: Post a picture of your sketchpad and ask your followers for feedback on which direction you should take. This interactive approach makes them feel invested in your work.

Show Your Mistakes and Failures: It can be very relatable for an artist to show a piece that didn't turn out as planned. This shows authenticity and vulnerability, which can strengthen your connection with your audience.

By showing the process, you not only provide more content for a consistent posting schedule, but you also invite your audience into your world. This builds a deeper connection and makes them feel like part of your creative journey, which is far more valuable than a simple "like" on a finished piece.

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