How can Likee Ads be used to promote online courses?

Likee, as a short-form video platform, offers a unique opportunity to promote online courses, especially if your target audience is younger (Gen Z and younger millennials) and responds well to visual, engaging content. Here's a comprehensive strategy for using Likee Ads to promote online courses:

Understanding Likee's Strengths for Online Courses
Visual-First: Likee thrives on short, engaging videos. This is perfect for demonstrating quick wins, showing course outcomes, or sharing bite-sized lessons.

Discovery-Oriented: Users scroll through "For You" feeds, making it a good platform for discovery if your content is compelling.

Interactive Features: Likee offers various effects, filters, stickers, and interactive elements that can make educational content fun and shareable.

Global Reach: Likee has a significant global user base, opening up possibilities for international student acquisition.

Lower Competition (Potentially): Compared to giants like Facebook/Instagram or Google Ads, Likee might offer a less saturated ad landscape for certain niches, potentially leading to lower costs.

Key Strategies for Promoting Online Courses on Likee
1. Content is King: Create Engaging, Educational Short Videos
This is the most critical aspect. Your ads shouldn't feel like traditional ads. They should feel like native Likee content.

Hook Immediately: You have 3-5 seconds to grab attention. Start with a bold statement, a compelling question, a visually striking moment, or a common pain point your course solves.

Show, Don't Just Tell: Instead of just talking about your course, show what students will learn or achieve.

Mini-Tutorials/Tips: Offer a quick, valuable tip related to your course topic (e.g., "3 Photoshop Hacks You Didn't Know," "Learn to code in 60 seconds").

Before & Afters: If applicable, show the transformation your course provides (e.g., a messy drawing becoming a masterpiece, a complex problem simplified).

Problem/Solution: Highlight a common challenge your target audience faces and how your course provides the solution.

Behind-the-Scenes: Give a glimpse of your course content, your teaching style, or your workspace.

Student Testimonials (Short & Sweet): Feature quick video testimonials from happy students.

Use Trends and Challenges: Integrate your course content into popular Likee trends, music, or challenges, but make sure it feels authentic and relevant.

Leverage Likee's Creative Tools: Use filters, effects, transitions, stickers, and text overlays to make your videos visually appealing and dynamic.

Clear and Concise Messaging: Get straight to the point. Your unique selling proposition (USP) for the course should be evident.

Captions and Voiceovers: Many users watch videos without sound initially. Use clear, engaging captions. A friendly and clear voiceover is also crucial for when sound is on.

2. Leverage Likee's Ad Formats
Likee (and its parent company, BIGO Ads) offers several ad formats.

In-Feed Ads (Most Common & Effective): These are full-screen videos (5-30 seconds, 15 seconds recommended) that appear naturally in users' "Popular" and "For You" feeds.

Call to Action (CTA): Include a clear and compelling CTA like "Learn More," "Enroll Now," "Sign Up," or "Download Free Guide."

Direct Link: Ensure these ads link directly to your online course landing page.

SuperView: Full-screen videos (10-60 seconds) that auto-play with sound, designed for high engagement. Use these for more in-depth course introductions or powerful testimonials.

Brand Takeover: A 3-second image or 6-second video that appears immediately when users open the app. This is expensive but offers massive immediate visibility for major launches or promotions.

Chat List & Audio Call (Emerging): This merges chat advertising with audio calls, potentially streamlining the marketing journey. This could be interesting for direct engagement.

3. Precise Audience Targeting
Targeting is key to ensuring your ads reach potential students who are genuinely interested in your course.

Demographics: Target by age (Likee skews younger, so consider if your course suits this demo), gender, and location.

Interests: Likee's ad platform allows you to target users based on their interests. Look for categories related to education, specific skills (e.g., "coding," "graphic design," "cooking"), hobbies, or aspirations.

Behaviors: Target users based on their past interactions with similar content or ads on the platform.

Lookalike Audiences: If you have an existing list of email subscribers or website visitors, you can upload it to create lookalike audiences on Likee, finding new users with similar characteristics.

Custom Audiences: Target users who have engaged with your previous Likee content or visited your website (if you have the Likee pixel installed).

4. Optimize for Conversions and Track Performance
Don't just run ads and hope for the best.

Install the BIGO Pixel (Likee's tracking pixel): This is crucial for tracking conversions (course sign-ups, lead magnet downloads, purchases) and optimizing your campaigns.

Choose the Right Bidding Strategy:

CPC (Cost Per Click): Good for driving traffic to your landing page. Start with lower bids ($0.02-$0.03 per click) and optimize.

oCPC (Optimized Cost Per Click): Ideal for maximizing conversions. The system will optimize bids to get you conversions, but expect the Cost Per Install (CPI) or Cost Per Conversion to be higher during the learning phase (until you get ~30 conversions).

A/B Test Everything: Experiment with different video creatives, headlines, CTAs, landing pages, and targeting options to see what performs best.

Monitor Analytics: Regularly check your Likee Ads dashboard for key metrics like impressions, clicks, conversions, and cost per conversion. Adjust your strategy based on the data.

Budget Wisely: Start with a reasonable daily budget (e.g., $100 for new accounts) and scale up as you see positive results.

5. Create a Seamless User Journey
The ad is just the first step.

High-Quality Landing Page: Your ad should lead to a dedicated, mobile-optimized landing page for your online course. This page should be clear, persuasive, highlight benefits, include testimonials, and have a prominent call to action.

Clear Value Proposition: The landing page should immediately reinforce the value proposition introduced in your Likee ad.

Offer Lead Magnets: Consider using Likee Ads to promote a free mini-course, webinar, or downloadable guide related to your main course. This helps build an email list for nurturing leads.

Follow-Up: Once someone clicks your ad or signs up for a lead magnet, have an email nurturing sequence in place to further educate them about your course and encourage enrollment.

By combining engaging video content, strategic targeting, smart bidding, and a smooth user experience, Likee Ads can be a powerful channel for promoting your online courses and reaching a unique, highly engaged audience.