How does user engagement with pet content vary between teenagers and older users on Likee?

Here's a breakdown of how user engagement with pet‑content tends to vary between teenagers (roughly under 18/young adults) and older users, using available research + reasonable inferences (note: direct studies on pet content by age group are limited, so some conclusions are extrapolated).

✅ What the data does tell us

Younger users (teens/young adults) tend to be heavier social‑media consumers: more frequent usage, more passive scrolling, more entertainment‑seekers.
LeelineCustom
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MDPI
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Pew Research Center
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Older users (middle‑aged, seniors) tend to engage differently: less time spent in relentless scrolling, tend to use social media for connection or information rather than purely entertainment.
MDPI
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In the pet‑content domain:

Younger pet owners/younger demographics use social‑video formats (Reels, TikTok style) more and are more receptive to social media influence for pet brands. For example: "Video ... are popular among these younger audiences" in pet food/brand marketing.
petfoodprocessing.net

Older pet‑parent segments lean more toward traditional media or less‐interactive formats when discovering pet‑products; one survey found older pet‑parents (45‑54) favoured traditional advertising more.
GlobalPETS

A study on animal videos (share/view behavior) found that while many users of all ages view such videos, there were differences in the type of animal‑video content preferred by age & gender: younger males (10‑25) more likely to view humorous/entertaining videos; others (including older) more likely to view informative ones.
MDPI

🎯 How engagement patterns differ: Teenagers vs Older Users

Here are key dimensions where differences emerge:

1. Type of engagement (active vs passive)

Teenagers: More likely to passively consume pet content (scrolling, watching mini‑clips, sharing funny pet videos) rather than deeply interacting (e.g., detailed commenting). This mirrors their general social media behavior.
MDPI
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Older users: Although they may spend less time overall, they may be more likely to engage in active ways when they find content that resonates deeply (commenting, sharing with friends/family) because their motivations are often different (connection, meaningful content).
MDPI

2. Format & platform preference

Teenagers: Prefer short‑form, visually engaging pet content: TikTok style, Instagram Reels, humor, trending audio. Younger demographic is used to quick, snackable content.

Older users: May prefer more "traditional" formats—longer videos, photo posts with story/meaning, maybe Facebook posts, or Instagram but with more depth. Also may engage through friends/family share rather than discover new via algorithm.

3. Motivation behind engagement

Teenagers: Entertainment, viral amusement, humor, novelty. They may engage because it's fun, shareable, trend‑driven.

Older users: More likely to engage for reasons like pet welfare, information (e.g., how to care for pet), connection (sharing with other pet‑owners), emotional resonance (nostalgia, sentiment). The study of animal videos found older participants valued informative videos more.
MDPI

4. Influence & purchase behavior

Younger pet‑owners (or younger users viewing pet content) show higher influence from social media when purchasing pet‑products: one UK study found younger generations more influenced by social media posts in pet food/supplies purchases.
Statista

Older users: Less likely to report being influenced by purely social‑media posts when making pet‑product purchases; they lean on other channels (traditional media, friends, vets). For example: older pet‑parents preferred traditional advertising more.
GlobalPETS

🔍 Implications for content creators / marketers

If you're creating pet content aimed at teenagers/younger audience:

Use trending formats (short video, humor, memes, fun pet‑challenges)

Optimize for shareability (TikTok/Instagram Reels)

Leverage influencer/pet‑influencer formats and product tie‑ins

Focus on novelty & entertainment value

If targeting older users:

Provide value: informative pet‑care tips, longer‑form stories, emotional resonance

Use platforms they frequent (Facebook, Instagram) with content they can save/share with others

Consider that influence on purchases might require more trust/authority (veterinarian, expert content) rather than just viral fun

For cross‑age appeal:

Combine entertainment + information: e.g., a short fun clip + quick tip

Use platform data to segment: younger users vs older users may need different placements or creative hooks

Include clear calls to action (share, comment, save) but adapt wording to age: "This made me laugh – tag a friend!" (younger) vs "Share this with your pet‑owner group" (older)

⚠️ Caveats & Gaps

Direct quantitative data on pet‑content engagement by age group is limited. Much of the inference drawn above comes from related studies (animal videos, pet product influence, general social‑media engagement by age).

Cultural/context differences: Age dynamics may differ across regions (US vs UK vs Asia) and across platforms.

"Older users" is a broad category: 30‑40 vs 60+ will behave differently. The patterns might blur depending on tech‑savviness, pet ownership status, and platform adoption.