What are the most engaging content formats for users aged 65 and above on Likee?

While specific, granular data on the Likee platform's user engagement for the 65+ age group is generally private, we can infer the most engaging content formats based on common preferences of older adults on short-form video platforms like TikTok, which share similar mechanics.

The most engaging content formats for users aged 65 and above on Likee would likely focus on practicality, nostalgia, clear communication, and community connection.

1. Educational and "How-To" Content (Utilitarian Value)
Older adults highly value content that offers direct, actionable utility. On a short-video format, this translates to quick, easy-to-digest tutorials.

Format   Description   Engagement Driver
Quick Home/Life Hacks   Short videos showing simple tips for cooking, gardening, DIY home repairs, or cleaning.   Practicality and solving everyday problems.
Tech Tutorials   Simple, clear, step-by-step videos on how to use a smartphone app, adjust settings, or avoid scams. (Crucial for digital adoption)   Ease of use and alleviating tech anxiety.
Health and Wellness Tips   Short, simple exercise routines (e.g., chair yoga, stretching), healthy recipes, or basic medical advice (from credible creators).   Self-care and maintaining an active lifestyle.
Educational Snippets   Brief facts or history lessons delivered in a clear, engaging manner.   Curiosity and a desire for continued learning.

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2. Nostalgia and Relatable Storytelling (Emotional Connection)
Content that evokes pleasant memories or relates to their current life stage fosters a strong emotional connection, driving likes, comments, and shares.

Format   Description   Engagement Driver
"Throwback" Content   Videos featuring vintage music, clips of older movies/TV shows, or photos from past decades.   Nostalgia and shared cultural history.
Personal Stories/Testimonials   Residents in senior communities or individuals sharing life advice, anecdotes, or family stories.   Authenticity, empathy, and feeling seen/heard.
Talent Showcases   Short clips of an elderly person performing a skill, like playing an instrument, singing, or creating art.   Inspiration and celebrating the vibrancy of old age.

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3. Community and Social Interaction (The "Live" Element)
While short videos are the core format, the desire for genuine social connection is strong in this demographic.

Format   Description   Engagement Driver
Live Q&A Sessions   Live streams where seniors can ask questions to experts (e.g., financial, medical, gardening) and interact via chat.   Direct communication and personalized value.
Family/Intergenerational Content   Videos featuring older adults interacting positively with their grandchildren or family members.   Connection and emotional warmth.

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Key Delivery Elements for Maximum Engagement
To ensure the content formats listed above actually engage the 65+ demographic, the delivery must adhere to these accessibility and communication standards:

Large, Clear Text/Subtitles: Many viewers watch with the sound off or have hearing difficulties. Subtitles are essential.

Slow, Clear Pacing: Avoid the rapid-fire editing and complex transitions common in youth-oriented content.

Simple, High-Contrast Visuals: Ensure the picture is clear, well-lit, and easy to focus on.

Respectful Tone: Use clear, concise language, avoiding excessive slang or jargon.