Achieving 20+ million monthly views on Pinterest is fantastic! To maintain and even grow that momentum in 2025, it's crucial to stay ahead of the curve and adapt to Pinterest's evolving algorithm and user behavior. Here are 5 best tips, incorporating the latest insights for 2025:

1. Prioritize Fresh, High-Quality Video & Idea Pins (Merged Format)
Pinterest is heavily pushing visual-first content, and in 2025, the distinction between Standard and Idea Pins is blurring into a more unified "Pin" format. Video content, in particular, is highly favored by the algorithm.

Focus on Vertical Video: Aim for vertical video with a 2:3, 4:5, or 9:16 aspect ratio (e.g., 1000 x 1500 pixels is still ideal for images, but apply similar thinking for vertical video).

Engaging Storytelling: Don't just post a static image with text. Use video to tell a story, demonstrate a process, or offer a quick tutorial. Think about how you can grab attention in the first few seconds.

Leverage New Features: Pinterest is continually rolling out new creative tools like "Collages" and enhanced video editing. Experiment with these to make your Pins stand out.

Consistent Freshness: Pinterest defines "fresh" content as new URLs, new images, and new board saves. Even if you're linking to older content, create new Pin designs and descriptions for it to keep it fresh in the algorithm's eyes.

2. Master Pinterest SEO with Intent-Based Keywords
Pinterest is fundamentally a visual search engine. Its AI-enhanced search in 2025 is even better at understanding user intent, not just exact keywords. This means your SEO strategy needs to be sophisticated.

Deep Keyword Research: Go beyond basic keywords. Use Pinterest Trends and the auto-suggest feature to uncover long-tail, intent-based keywords your audience is actually searching for (e.g., "non-toxic skincare for sensitive skin" instead of just "skincare").

Optimize Everything:

Pin Titles & Descriptions: Include your primary and secondary keywords naturally. Write compelling descriptions that encourage clicks.

Board Names & Descriptions: Optimize your boards with relevant keywords as Pinterest considers board context a direct ranking factor in 2025.

Image File Names & Alt Text: Don't overlook these! Alt text is a powerful ranking factor and crucial for accessibility. Describe your image clearly using keywords.

Speak Your Audience's Language: Use the terms and phrases your target audience uses when searching for ideas and solutions.

3. Strategic Content Repurposing & Automation
You don't need to reinvent the wheel for every Pin. Smart repurposing combined with automation can significantly boost your output and consistency.

Batch Create & Repurpose: Take your existing high-performing content (blog posts, YouTube videos, Instagram Reels, podcast episodes) and create multiple fresh Pins from each piece. Vary headlines, design styles, calls to action, and featured visuals to appeal to different segments.

Utilize Scheduling Tools: Tools like Tailwind or Pinterest's built-in scheduler are essential for consistent posting. They allow you to batch create dozens of Pins at once and schedule them to be distributed at optimal times when your audience is most active. Consistency is rewarded by the algorithm.

Automate Where Possible: Explore features like Instagram Account Claiming (if applicable to your content) to auto-publish content directly to Pinterest, expanding your reach with minimal effort.

4. Engage with Trends and Community (Pinterest Predicts)
Staying relevant to what Pinners are searching for is key. Pinterest Predicts is your crystal ball for future trends.

Leverage Pinterest Predicts: This annual report from Pinterest highlights upcoming trends across various categories (fashion, home, beauty, food, etc.). Create content around these predicted trends before they peak to capture early search volume and position yourself as a trendsetter.

Seasonal & Evergreen Content Mix: While trends are great, ensure a strong foundation of evergreen content that remains relevant year-round. This provides consistent long-term traffic.

Community Engagement: While Pinterest isn't a "social" network in the same way as Instagram or Facebook, engaging with comments on your Pins and responding to messages can still build a loyal audience. If relevant, explore joining or creating collaborative boards.

5. Analyze Data & Optimize for Conversions (Beyond Views)
While 20 million monthly views are impressive, ensure those views are translating into meaningful actions for your goals (website clicks, leads, sales).

Utilize Pinterest Analytics: Dive deep into your analytics to understand which Pins are driving the most impressions, clicks, saves, and outbound clicks. Identify your top-performing content and create more like it.

Implement Rich Pins: Ensure your website is set up for Rich Pins (Product, Recipe, Article). These automatically pull extra information from your linked website, making your Pins more informative and enticing, which can boost click-through rates.

Clear Calls to Action (CTAs): Every Pin should have a clear purpose. Use strong, action-oriented CTAs in your Pin designs and descriptions (e.g., "Shop Now," "Learn More," "Get the Recipe," "Download Free Guide").

Optimize Landing Pages: Ensure the page your Pin links to is high-quality, loads quickly, and provides value. A great Pin won't convert if the destination isn't optimized.

By focusing on these strategies, you can not only maintain your impressive monthly views but also convert that massive reach into tangible results for your business or brand on Pinterest in 2025.