Creating an ad campaign on Quora involves setting up your ad account, defining your campaign structure, and crafting ads that blend naturally into the Quora question-and-answer format.

Here is a simple, step-by-step guide to creating your first Quora ad campaign:

1. Set Up Your Quora Ads Account
Go to Quora for Business and sign in with your existing Quora account or create a new one.

Click on your profile icon and select "Create Ad" to access the Ads Manager.

Fill in your basic business information (name, address, currency, etc.).

Install the Quora Pixel (Recommended): Before launching, navigate to the "Pixels & Events" tab to get the tracking code. Install this Base Pixel on your website to track conversions, build retargeting audiences, and optimize your campaign performance.

2. Create a New Campaign
The Quora advertising structure follows a hierarchy: Campaign > Ad Set > Ad.

Start a New Campaign: From the Ads Manager dashboard, click the "+ Create Campaign" button.

Name Your Campaign: Give your campaign a clear, descriptive name (e.g., "Product Launch - Conversions").

Choose an Objective: Select the primary goal for your campaign. This determines how Quora optimizes ad delivery. Common objectives include:

Conversions: To drive actions on your website (requires the Quora Pixel).

Traffic: To drive clicks to your website.

Lead Generation: To capture leads directly on Quora using a Lead Gen Form.

Awareness: To maximize reach and impressions.

Set Budget and Schedule:

Set a Daily Maximum Budget or a Lifetime Budget.

Choose a campaign run date (e.g., continuous, or a specific start and end date).

Click "Continue" to proceed to the Ad Set.

3. Define the Ad Set (Targeting and Bidding)
The Ad Set level is where you define who will see your ads and how much you'll pay.

Name Your Ad Set: Give it a name reflecting the targeting you'll use (e.g., "Topic Targeting - CRM Software").

Select Primary Targeting: Choose one primary targeting type: | Targeting Type | Description | | :--- | :--- | | Contextual | Targets users reading content related to specific Topics, Keywords, or Questions. This is one of Quora's most powerful options. | | Audience | Targets custom audiences like website visitors (retargeting) or uploaded contact lists (list match). | | Behavioral | Targets users based on their interests and past actions on Quora. | | Broad | Reaches a wide audience; best for awareness or when letting Quora's algorithm find the right people. |

Set Secondary Targeting: Use this to refine your audience by:

Location: Target or exclude specific countries, regions, or cities.

Platform: Choose between Desktop or Mobile devices.

Exclusions: Exclude specific locations, questions, or audiences where you don't want your ad to appear.

Set Your Bid: Enter your maximum Cost-Per-Click (CPC) bid, or use a conversion-optimized strategy if you have enough conversion data. Quora usually provides a suggested bid range.

Click "Continue" to create your Ad.

4. Create the Ad Creative
Your ad creative should be highly relevant to the questions your audience is asking. Quora typically offers Text Ads, Image Ads, and Promoted Answers.

Name the Ad (Internal use only).

Choose Ad Format: Select your preferred format (e.g., Text Ad).

Fill in Ad Copy Details:

Business Name: Your brand name (appears as the author).

Headline: The main, compelling line (max 65 characters). It must end in a period or question mark.

Body Text: A short description that elaborates on the headline (max 105 characters).

Landing Page URL: The full URL where the user is directed after clicking the ad.

Display URL: The short, clean URL shown in the ad copy.

Call to Action (CTA): Select a relevant button text (e.g., "Learn More," "Sign Up").

Review and Launch: Review your campaign structure, billing information, and ad creative using the ad preview tool. Once everything looks correct, click "Complete Order" to submit your ads for Quora's review process.

Your ad will go through a quick review and begin running shortly after approval.