Adsy is a prominent online marketplace that connects content buyers (advertisers, SEOs, businesses) with publishers (website owners, bloggers) for guest posting and, to a degree, PR distribution services. Its core purpose is to streamline and secure the process of acquiring high-quality backlinks and gaining brand exposure through published content on various websites.

Here's how Adsy works and its features for secure guest posting and PR distribution:

How Adsy Works (Buyer Perspective):

Sign Up: Users create an account as a "buyer" on the Adsy platform.

Find Relevant Websites (Publishers):

Extensive Database: Adsy boasts a large inventory of over 90,000 publisher sites across various niches, languages, and countries.

Robust Filters: Buyers can use a sophisticated filtering system (20+ filters) to find suitable websites based on crucial SEO metrics like:

Domain Authority (Moz DA)

Domain Rating (Ahrefs DR)

Organic Traffic (from Ahrefs, Similarweb, or Google Analytics)

Traffic Trends (stable, growing)

Spam Score (Moz)

Language, Country, Category

Publisher completion rate, average lifetime of links, TAT (Turnaround Time).

Custom Orders: If a specific site isn't found, buyers can place a personalized order, and Adsy will try to find a suitable publisher.

Blacklist/Whitelist: Users can maintain lists of preferred publishers and those to avoid.

Choose Service Type:

Content Placement Only: Buyers provide their ready-to-publish article.

Content Placement + Writing: Buyers can order unique content directly from the publisher or Adsy's team, along with placement.

Link Insertion: Some publishers offer existing content modification to include a new link.

Create a Task/Order: Buyers fill in requirements such as:

Promoted URL (the link to be included)

Anchor text

Special instructions for content or placement.

Payment & Task Management:

Funds are topped up in the Adsy account.

Once an order is placed, Adsy manages the process.

Buyers can track the status of their tasks (in progress, completed, etc.) through the dashboard.

Reporting & Guarantees:

Adsy monitors the presence of links for a certain period (e.g., 3 months) after publication.

There's a guarantee of placement or a money-back policy if the content isn't published.

How Adsy Works (Publisher Perspective):

Sign Up: Website owners or bloggers register as "publishers."

Add Sites: Publishers submit their websites for moderation, which involves verification of metrics and quality.

Receive Orders: Once approved, publishers receive tasks/orders from buyers.

Content & Placement: Publishers either place content provided by the buyer or write new content based on the buyer's brief, then publish it on their site.

Earn Money: Publishers are paid for successful placements, typically twice a month, via preferred payment methods.

"Secure" Aspects of Adsy:

Moderated Marketplace: Adsy screens publishers and provides metrics, aiming to filter out low-quality or spammy sites.

Transparent Metrics: It displays various SEO metrics from reputable sources (Ahrefs, Moz, Similarweb) for each publisher, allowing buyers to make informed decisions.

Payment Escrow/Guarantees: Payments are handled through the platform, and funds are often held until the task is successfully completed and verified, offering security for both buyers and publishers.

Task Monitoring: Adsy monitors the published content to ensure the links remain live for the guaranteed period.

Support System: A support team is available to resolve issues and guide users.

Reviews and Ratings: Publishers have ratings and feedback from previous advertisers, adding a layer of trust.

PR Distribution via Guest Posting Sites:

While Adsy is primarily known for guest posting (for SEO and content marketing), it can also be utilized for PR distribution in a more blog-centric context. Users can submit press releases or news announcements as guest posts to relevant blogs and online media outlets within Adsy's network. This helps in:

Broadening brand recognition.

Getting coverage on "News" tabs on search engines.

Acquiring quality backlinks from news-oriented sites.

Driving referral traffic.

In summary, Adsy functions as a comprehensive, secure marketplace designed to simplify and make transparent the process of acquiring guest posts and achieving content distribution for SEO and brand awareness.