Based on the most recent information, the way creators earn money on Snapchat has changed. The Snapchat Spotlight Rewards Program officially ended on January 31, 2025. It has been replaced by a new, unified monetization program that places a much higher bar for entry.



Here is a breakdown of what you need to know to maximize your earnings in this new system:

The New Monetization Program
Instead of a daily reward pool, the new program allows eligible creators to earn a share of the ad revenue generated from their Public Stories and Spotlight videos. It is an invite-only program for established creators who meet a specific set of criteria.


To be considered, you must meet all of the following requirements within the last 28 days:

Have a public profile with at least 50,000 followers.

Post at least 25 times per month to either Saved Stories or Spotlight.

Post to either Public Stories or Spotlight on at least 10 different days.

Achieve at least one of these metrics: 10 million total Snap views, 1 million Spotlight views, or 12,000 hours of view time.

Be at least 18 years old and reside in an eligible country.

Tips to Boost Your Chances of Being Invited
Since the new program focuses on a creator's overall presence and engagement, here are some tips to help you build the required audience and content volume:

Focus on High-Quality, Authentic Content: The algorithm favors content that is meaningful and engaging. Use Snapchat's in-app tools and filters, and keep your videos at least one minute long, as this is the minimum length required for them to be eligible for monetization.


Be Consistent: Develop a regular posting schedule and stick to it. Consistency is key to building a loyal audience and meeting the posting frequency requirements.

Use Spotlight as a Funnel: Use Spotlight to attract a wide audience. As people discover your content there, they can be driven to follow you and view your Public Stories. The new program monetizes both formats, so building your audience on both is essential.


Experiment and Find Your Niche: The "throw spaghetti on the wall" approach works well on Snapchat. Try different topics and formats to see what resonates with your audience.

Optimize Your Profile: Make sure your Public Profile has a clear photo, bio, and location. This helps you get discovered and establishes your brand.