When it comes to marketing for roofers, engaging on social media is crucial. Roofs by Don is well-versed in social media marketing strategies for roofing businesses and offers valuable advice based on his experience. Don recommends creating enjoyable and consistent content, aiming to post daily to attract and engage your audience. Another tip for effective social media marketing in the roofing industry is to highlight IKO Dynasty shingles. According to Don, homes with Dynasty shingles are often perceived as model homes by homeowners, making them an appealing and high-quality feature for your content.