In a video titled "Full Social Media Marketing Strategy In 8 Minutes | GaryVee Q&A Session," Gary Vaynerchuk explains that the most critical AI is the one running social media newsfeeds [00:00]. He emphasizes the need for marketers to understand these algorithms and create content that is natively designed for each platform.

The key points of the video are:

Creative Excellence: The most important factor for success on social media is creating content that is excellent on a per-platform basis, not just distributing the same content everywhere [02:37].

Social Media Dominance: Social media platforms collectively command more consumer attention than any other form of media, including television and streaming services [01:31].

The New Marketing Era: The old model of social media where follower count determined reach is over. Now, a single piece of creative determines its own reach, regardless of follower count [06:53]. This allows marketers to test and validate creative ideas on social media before launching a larger campaign [07:21].

You can watch the full video at http://www.youtube.com/watch?v=HjUJf5bKCpU.

Full Social Media Marketing Strategy In 8 Minutes | GaryVee Q&A Session

GaryVee · 217K views