Here's a draft video script/workflow for your story tentatively titled "Messy Divorce Over TikTok — Influencers Battle Over Social-Media Assets in Settlement". You can adapt this for a YouTube video, podcast segment, or long-form article.

🎬 Video Outline / Script
INTRO (0:00-0:45)

Dramatic opening shot: scrolling through a TikTok-feed, followers count ticking up.

Voice-over: "What happens when two influencers part ways — and the account they built together becomes a battleground?"

On-screen text: "Who keeps the followers? Who keeps the money?"

SETUP / CONTEXT (0:45-2:30)

Introduce the idea: In the creator economy, social-media accounts (TikTok, Instagram, YouTube) are not just pastime—they're business assets.

Example: the couple Kat Stickler & Mike Stickler built a joint TikTok/YouTube brand (about 4 million followers) and when they divorced:

Kat kept the TikTok account, rebranded; grew it to ~10.5 million followers.
Kanebridge News
+3
tovima.com
+3
Forbes India
+3

Mike ended up with the YouTube channel, which became defunct.
gilsongray.co.uk
+1

Legal/financial challenge: How do you value and divide a social-media account? Traditional asset division doesn't map cleanly.
Forbes India
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THE CORE ISSUES (2:30-6:00)

Break into sub-sections:

A. Valuation & Ownership

The value of an account depends on followers, engagement, brand deals, future growth potential.
gilsongray.co.uk
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But what happens when one partner created the content, managed the channel, or the personal brand is tied to one person more than the other? The contribution question matters.
tovima.com

Example: Kat argued "If the TikTok account was left to me it would keep growing; if not, it would stop."
Kanebridge News

B. Branding & Audience Risk

Changing content or brand identity can alienate followers. If a duo splits, and the channel was the "couple brand", what's left for each person?
Kanebridge News
+1

Example: Joint accounts strongly tied to relationship/lifestyle content may face steep drop-off when the relationship ends.
Forbes India

C. Contracts and Pre-planning

Because of these risks, some influencers now include social-media account-ownership clauses in prenups or other agreements.
gilsongray.co.uk

Also: diversifying income, building personal brands separate from the joint brand is advised.
The Star
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D. Emotional / Narrative Stakes

Aside from money: identity, public image, followers, and the story of the "breakup" itself become public. Social media influencers have to manage that.

Also privacy, mental health, and the public's perception – what the "brand" becomes after the split.

REAL-LIFE EXAMPLES & CASE STUDIES (6:00-8:30)

Expand on the Kat & Mike case.

Perhaps include other less-publicised cases: couples who built shared channels, then split.
Kanebridge News

Highlight a region/industry nuance (e.g., influencers in Dubai or other markets dealing with similar digital legacies) via example.
Reelmind

WHAT TO WATCH FOR / TIPS (8:30-10:00)

For influencers / creator-couples:

Build separate personal brands, even when working together.

If you're posting as a duo, treat the channel as a business: formalise ownership, revenue flows, content responsibilities.

Include account control/ownership in separation planning (e.g., prenup, legal agreement).

Keep audit-trail of who contributes what; track monetisation.

For followers / audience:

Understand that "couple content" may dissolve; the dynamic changes.

Be aware that public splits may influence the content direction dramatically.

CONCLUSION (10:00-11:00)

Recap: In the digital-creator economy, social-media accounts are real business assets—complicated by relationship dynamics, branding, and audience psychology.

Final thought: The next time you see a "we're separating" video from creators, remember: there may be more than just hearts and heartbreak—there are hordes of followers, brand deals, and intangible value at stake.

Call to action: Ask viewers to comment—"Would you treat your TikTok account as a business asset in a relationship? Why or why not?"

🎙� Keywords / SEO & Title Variants

"social media divorce influencer assets"

"TikTok account divorce fight"

"who owns the influencer channel after break-up"

Title variants:

"Who Gets the TikTok Account? Influencers' Divorce Battle & Digital Assets"

"When a TikTok Channel Becomes Marital Property: Influencer Divorce Explained"

📸 Visual Ideas & B-roll

Shots of "followers count" increasing on TikTok.

Interviews or quotes from divorce attorneys talking about digital assets.

Side-by-side of a couple posting together, then one posting alone post-split.

Charts/graphics showing "account value" factors: followers, engagement, brand deals, growth potential.

Clips of influencers—both duo-brands and solo-brands.