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TRGGRD!: What to POST and What NOT to POST on Social Media
🎯 Introduction

Social media can make or break your brand. One wrong post can destroy credibility, while the right one can skyrocket your reach.
So, what's safe to post — and what should you avoid at all costs? Let's break it down.

✅ What to POST (Drives Growth, Engagement & Trust)

Value-Driven Content

Tips, insights, tutorials, and how-tos your audience can actually use.

Example: "5 ways to save money on ads without losing reach."

Behind-the-Scenes / Authentic Moments

Show your process, team culture, or real-life stories.

Builds relatability and trust.

Customer Stories & Testimonials

Social proof = authority.

Turn reviews into visuals, reels, or short clips.

Educational & Thought Leadership Posts

Industry trends, myth-busting posts, or your expert opinion.

Helps you stand out as a go-to resource.

Interactive Content

Polls, Q&As, quizzes, challenges.

Boosts engagement and signals algorithms you're worth showing.

❌ What NOT to POST (Damages Growth, Trust & Reputation)

Overly Personal Drama

Unless it connects back to your brand, don't air private disputes online.

Clickbait & Misleading Claims

You might get a spike in views, but you'll lose long-term trust.

Insensitive or Offensive Content

Avoid controversial jokes, political hot takes (unless your brand is built on it), or anything that can alienate your core audience.

Constant Sales Pitches

Social isn't a billboard. If every post screams "Buy now!" people will scroll past.

Low-Quality / Unpolished Media

Blurry images, poorly edited videos, or copy full of typos damage your credibility.

🚀 TRGGRD! Takeaway

👉 Social media works best when you post to serve, not just to sell.

POST: value, authenticity, education, engagement.

DON'T POST: spam, negativity, or anything that breaks trust.

When in doubt, ask yourself:
"Does this post help, inspire, or connect with my audience — or just trigger them in the wrong way?"