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The makeup products that go viral on TikTok Shop can be a real mix of hits and misses. Based on reviews, vlogs, and trending lists, here is a general breakdown of some products that are frequently praised as the "best" and those that are often cited as "worst" or "flops."

Keep in mind that individual results may vary, and what works for one person may not work for another!

The "Best" and Most Hyped TikTok Shop Makeup Finds (The Hits)

These products generally receive high praise for their performance and value:
Product Category   Product Name (or similar item)   Key Reasons for Popularity
Blush/Cheek   Rare Beauty Soft Pinch Liquid Blush   Highly pigmented, blends well, a little goes a long way, excellent shade range.
Complexion/Base   e.l.f. Halo Glow Liquid Filter   Loved as an affordable dupe for high-end filters, delivers a radiant, soft-focus, "lit-from-within" glow.
Mascara   Maybelline Lash Sensational Sky High Mascara   Known for giving long, defined, and voluminous lashes without clumping.
Setting Spray   Charlotte Tilbury Airbrush Flawless Setting Spray   Praised for long-lasting hold and a flawless, non-drying finish.
Lips   Clinique Almost Lipstick in Black Honey   Universally flattering "my lips but better" sheer black-red shade that looks good on all skin tones.
Brows   Anastasia Beverly Hills Brow Freeze   Excellent hold for a laminated, brushed-up brow look.
Skincare Hybrid   Dr. Jart+ Cicapair Colour Correcting Treatment   Instantly cancels redness with a green-to-beige formula, acting as a great base for makeup.
Powder   Huda Beauty Easy Bake Loose Baking & Setting Powder   A favorite for baking and setting makeup, providing a smooth, blurred finish.

The "Worst" or Disappointing TikTok Shop Makeup Finds (The Flops)

These products are often cited by users for not living up to the hype, having difficult formulas, or being overpriced:
Product Category   Product Name (or similar item)   Common Complaints
Bronzer   e.l.f. Putty Bronzer   Cited by some as being too stiff, difficult to blend, and quickly setting into a powdery, streaky texture.
Concealer   e.l.f. Matte or Hydrating Concealers   Some users found these to be "cakey" or difficult to blend, even with minimal product.
Sunscreen   Supergoop Unseen Sunscreen   The texture is sometimes described as a "weirdly-dry oil" that never fully soaks in, leaving a lingering feel.
Highlighters   Certain Rare Beauty Highlighters   While pretty, some users found them difficult to blend and noted they did not last long on the skin.
Lip Products   Summer Fridays Lip Butter Balm   Often reviewed as feeling like any other lip gloss but with a high-end price tag; critics felt they were mostly paying for the packaging.
Tints   Milk Makeup Cooling Water Jelly Tint   While viral for the texture, some reviewers found these tints to be difficult to work with and prone to patchiness if not blended quickly and perfectly.

General Advice for Buying Viral TikTok Makeup

    Look for Dupes: TikTok is famous for finding affordable "dupes" for expensive products (e.g., e.l.f. Halo Glow as a dupe for Charlotte Tilbury Flawless Filter). These often provide great quality for the price.

    Check the Reviews: Before purchasing a viral product, check reviews from people with your specific skin type, skin tone, or age group to see if the product performs well for them.

    Watch the Application: Pay attention to how people are applying the product. Some viral items (like highly pigmented liquid blushes) require a specific technique to look good.

    Beware of Unknown Brands: While TikTok Shop is integrating more established brands, many of the cheapest viral products come from lesser-known companies. Quality, safety, and shade range can be inconsistent.