Based on the video "Generate MORE Leads Now - YouTube Ads Lead Generation 2023" by Jason Whaling, here are the key strategies for running successful YouTube Ads campaigns for lead generation in 2023.

Campaign Setup 🚀
To set up your campaign, you should begin by creating a new Google Ads account and immediately switching to Expert Mode. When creating a new campaign, select the option to "create a campaign without goals or guidance" to unlock all settings. Choose "video" as the campaign type and set your bid strategy to cost per view (CPV) with a daily budget of $5 to $10. It is crucial to uncheck the "Video Partners on Google Display Network" option to ensure your ads are only shown on YouTube. Additionally, you should target specific devices and uncheck "TV screens" to avoid paying for views where users cannot click.

Targeting 🎯
The video suggests two main targeting methods:

In-Market Audiences: This is the recommended starting point. You can create different ad groups to target people based on their recent online behavior and search history.

Custom Intent: This is a more advanced strategy that involves targeting a more specific audience based on your own research.
The video also recommends leaving most demographic options alone to gather more data, except for unchecking the 18-24 age group. It is important to avoid the "Reach more people with similar to your selected audiences" option, as this can lead to inefficient spending.

Ad Creative and Best Practices 🎥
Creating the right ad creative is essential for lead generation. The video suggests a specific framework for your ad script:

Hook: Start with a strong hook in the first few seconds to grab attention and call out your target audience.

Call to Action (CTA): Deliver a clear call to action between the 20 to 30-second mark, directing viewers to "click or tap the blue button at the bottom of the video."

Pain Point: Use the rest of the ad to empathize with a specific pain point or roadblock your target customer is experiencing.

Myth-Busting: Address a common myth or objection your audience might have about your offer.

Final CTA: End the ad with a final call to action.

To ensure a cohesive user experience, your ad and landing page should be congruent, using similar messaging, images, and colors. The video also advises uploading your ads as unlisted videos on YouTube so they don't clutter your channel feed. You should have at least three to five videos in each ad group to allow Google to test which one performs best.

Video URL

Generate MORE Leads Now - YouTube Ads Lead Generation 2023

Jason Whaling · 7.3K views