YouTube Ads Tutorial 2024: Updated Course

Started by rasmscqwf, Aug 28, 2024, 03:08 AM

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For an Updated YouTube Ads Tutorial in 2024, you have several excellent options, ranging from free, official certifications to comprehensive paid courses.

Here are the best resources to check out for the latest strategies, ad formats (like Demand Gen and Shorts Ads), and Google Ads platform changes:

1. Official & Free: Google Skillshop (The Official Source)
This is the most up-to-date and authoritative source for learning Google Ads (which is used to run YouTube Ads).

Course: Google Ads Video Certification

What you learn: Setting up video campaigns, utilizing different ad formats (Skippable, Non-Skippable, Bumper, etc.), bidding strategies, audience targeting solutions, and performance measurement.

Best for: Beginners, getting official certification, and ensuring you learn the product exactly as Google intends it.

How to find it: Search for "Google Skillshop Google Ads Video Certification."

2. Comprehensive YouTube Video Tutorials (Free)
Many top-tier digital marketing channels on YouTube consistently release multi-hour, step-by-step tutorials that are updated yearly to reflect changes in the Google Ads interface.

What to look for: Search on YouTube for "YouTube Ads Tutorial 2024" or "Google Ads Video Course 2024."

Focus Areas: Look for tutorials that specifically cover:

Demand Gen Campaigns: The newer, AI-driven campaign type that replaced Discovery Ads and is crucial for YouTube.

YouTube Shorts Ads: The setup and best practices for advertising on the short-form video feed.

Conversion-Based Optimization: Strategies to drive sales and leads, not just views.

How to find it: Look for videos posted in late 2023 or 2024 with titles like "Full Course," "Complete Guide," or a specific "2024" or "2025" tag.

3. Paid & In-Depth Courses (For Advanced Strategy)
If you're looking for more in-depth strategies, optimization secrets, and real-world case studies beyond the technical setup, a dedicated paid course can be beneficial.

What to look for: Courses on platforms like Udemy, Coursera, or from specialized digital marketing agencies (e.g., Linx Digital, Brett Curry's courses) that are focused exclusively on YouTube for paid traffic (leads/sales).

Key Topics: These courses usually delve deeper into:

Creating effective video ad creative (the "hook," story, and call-to-action).

Advanced audience segmentation (Custom Segments, In-Market, Affinity, etc.).

Budget allocation and scaling campaigns profitably.

Recommendation: I suggest starting with the Google Skillshop certification and one of the high-quality free YouTube video tutorials. They provide an excellent foundation for mastering the tools and the latest ad formats.

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