It appears the user is referencing a specific YouTube video by Brian Moncada, titled "I helped Bedros Keuilian make $804,000 with this YouTube Ads Strategy." While I don't have access to the specific details within that video, I can provide a comprehensive breakdown of the types of YouTube ad strategies that are generally used to achieve such high-ticket results for a prominent figure like Bedros Keuilian.

The key to a successful, high-revenue YouTube ad campaign for a business guru or coach like Keuilian is not a single trick, but a sophisticated, multi-stage funnel designed to build trust and qualify leads. The strategy likely involves the following components:

1. The "Hook" - The Value-First Ad Creative
The first interaction a potential customer has is with the ad itself. For a campaign with a high return on investment, the ad creative must be extremely effective.

Storytelling and Authenticity: The ad likely isn't a hard sell. Instead, it tells a compelling story, perhaps a "rags-to-riches" narrative or a relatable business struggle, to build an emotional connection. Keuilian's background as an immigrant entrepreneur and his focus on "man up" culture and mindset are central to his brand, and the ads would lean heavily into these themes.

Problem-Agitate-Solve (PAS) Framework: The ad would quickly identify a common problem for entrepreneurs (e.g., being stuck, low sales, burnout), agitate the pain of that problem, and then present a solution—often his program or a free challenge.

The "Free Offer" as the Gateway: The ad's primary goal isn't to make an immediate sale. It's to get a qualified lead to take the next step, which is often a free resource. This could be a free challenge, a downloadable guide, or an exclusive webinar. This "freebie" serves as a lead magnet to build a list and start the nurturing process.

2. The Nurturing Sequence - Building Trust and Authority
Once a user has opted in for the free offer, they enter a carefully constructed email or retargeting sequence. This is where the trust is built and the true selling begins.

Email Marketing: The lead receives a series of emails over several days or weeks that provide value and establish Keuilian as an expert. This content could include case studies of successful clients, exclusive business tips, and personal stories.

Retargeting Ads: The people who engaged with the initial ad or landing page are now "retargeted" with a new set of YouTube ads. These ads are more specific and often focus on social proof (testimonials from past clients) or highlight the benefits of the paid product.

3. The High-Ticket Offer - The "Grand Finale"
After a prospect has been nurtured and trust has been established, they are presented with the final, high-ticket offer.

The Webinar/Masterclass: The lead is invited to a live or pre-recorded webinar. This is the main event where the paid product is revealed. The webinar would be structured to deliver immense value upfront while simultaneously breaking down objections and building urgency for the final sale.

The High-Ticket Program: Keuilian's high-ticket offers, such as his "Legacy Tribe" or business masterminds, have a high price point. The ads and nurturing sequences are all designed to justify this price by demonstrating the value and the life-changing results clients have achieved.

4. The Analytics and Optimization Loop
A key part of any successful ad campaign is a continuous cycle of analysis and optimization.

Tracking and Metrics: Every step of the funnel is tracked, from ad clicks to conversion rates on the landing page and the final purchase. This data is used to identify bottlenecks and areas for improvement.

Optimizing the Funnel: The ad agency or campaign manager would constantly A/B test different ad creatives, targeting parameters, and landing page designs to increase the return on ad spend (ROAS).

In essence, an $804,000 campaign for Bedros Keuilian isn't about one viral video. It's about a highly strategic and data-driven process that uses YouTube ads to drive high-quality traffic into a well-oiled sales machine designed to build trust, qualify leads, and ultimately sell high-priced products to a dedicated audience.