As a real estate agent, how can you effectively target your YouTube ads to capture seller leads? The answer lies in geo-targeting, which focuses on your local community where potential seller leads are found.

In this episode of This Week in Marketing, Jason Pantana will guide you through the process of geo-targeting your YouTube ads to attract seller leads and become the "go-to" agent in your area.

Additionally, you'll get insights into the latest update on ChatGPT's integration with Google Docs, which will help you stay ahead in real estate tech and automation.

Geo-targeting your YouTube ads is a powerful strategy to enhance your lead generation efforts in today's market. Tune in now to learn more!

To run geo-targeted YouTube ads to capture seller leads, you must leverage Google Ads' robust targeting features to pinpoint a specific local audience. The strategy is to combine geographical precision with content that appeals directly to homeowners who might be considering selling their property.


Here's a step-by-step guide to setting up your campaign.

1. Create a High-Quality Video Ad
Your video is the most important component of this strategy. It must be compelling and professionally produced to build trust.

Offer Value: Instead of a generic "Call me to sell your home" ad, create a video that offers valuable information. Examples include a "Hyper-Local Market Update" video that discusses recent sales and market trends in a specific neighborhood or a video titled "5 Things to Do Before You Sell Your Home."

Establish Authority: Position yourself as a knowledgeable expert. By showing you have deep insights into a specific area, you become the clear choice for sellers in that community.

Strong Call-to-Action (CTA): The video should end with a clear, concise call to action. Tell viewers to click the link to get a free home valuation, download a market report, or schedule a no-obligation consultation.

2. Set Up Your Google Ads Campaign
YouTube ads are managed through the Google Ads platform.

Campaign Objective: When creating a new campaign, select "Leads" or "Website traffic" as your objective. This tells Google's algorithm to optimize your ad for users most likely to click and convert.

Ad Formats: For seller leads, Skippable in-stream ads are often the most effective. They are cost-per-view (CPV) based, meaning you only pay when someone watches 30 seconds or more of your ad (or the entire ad if it's shorter), or interacts with it. This ensures you're only paying for engaged viewers.


3. Master Geotargeting and Audience Selection
This is the key to capturing local seller leads.

Location Targeting: In your campaign settings, select "Locations" to specify where your ads will run. You can target specific cities, zip codes, or even a radius around a specific address. Targeting a 1-5 mile radius around a neighborhood you specialize in can be highly effective.



Demographic Targeting: To further refine your audience, use demographic filters. Targeting users by Household Income can help you focus on areas with a higher percentage of potential sellers.

Audience Targeting: Go beyond simple demographics by using YouTube's advanced audience tools.

In-Market Audiences: Target people who are actively researching "real estate services" or "homes for sale," which indicates a high intent to buy or sell.

Keywords: Target users who have recently searched for terms like "home valuation near me," "how to sell my house fast," or "real estate agent + [your neighborhood]."

4. Monitor and Optimize Your Campaign

Once your campaign is live, monitor its performance closely in the Google Ads dashboard.

Key Metrics: Pay attention to your View Rate, Click-Through Rate (CTR), and Cost Per View (CPV). A good view rate for skippable ads is typically above 15%.

A/B Testing: Test different video hooks, ad lengths, and CTAs to see what resonates best with your local audience.

Landing Page: Ensure your landing page is mobile-friendly, loads quickly, and has a simple form to capture lead information.

This video provides an excellent breakdown of how to run geo-targeted YouTube ads for seller leads. Run Geo-Targeted YouTube Ads for Capturing Seller Leads

Run Geo-Targeted YouTube Ads for Capturing Seller Leads