Running YouTube ads is a powerful way to reach your target audience and drive conversions. The process, managed through Google Ads, involves several key steps from campaign setup to ongoing optimization. Here is a step-by-step tutorial for creating a YouTube ad campaign in 2024.

1. Upload Your Video Ad to YouTube 📽�
Before you begin, your video ad must be uploaded to YouTube. You can upload it as an "Unlisted" video if you don't want it to appear on your channel but still want to use it for ads. Ensure your video has a compelling hook in the first 6 seconds to prevent viewers from skipping it.

2. Create a New Campaign in Google Ads
Log into your Google Ads account. If you don't have one, you can set one up. Click "+ New Campaign" and select your primary goal, such as "Sales," "Leads," or "Brand awareness." For maximum control, you can also select "Create a campaign without a goal's guidance." From there, choose "Video" as the campaign type.

3. Choose Campaign Subtype and Settings
Select a campaign subtype that aligns with your goal. Common subtypes include:

Video reach campaigns: To get the most impressions for your budget.

Ad sequence campaigns: To show a series of ads to a user in a specific order.

Non-skippable in-stream ads: For short, impactful messages.

Next, set your budget and bidding strategy. You can choose a daily budget or a campaign total budget. For bidding, options like Maximize Conversions or Target CPA are good for driving direct action, while Target CPM is best for brand awareness.

4. Define Your Audience and Placements
Audience targeting is crucial for reaching the right people. Use the following options to define your audience:

Demographics: Target based on age, gender, and household income.

Audience Segments: Use your own data (e.g., customer lists), or target users based on their interests, search behavior, and life events.

Keywords and Topics: Show your ads on videos related to specific keywords or topics.

Placements: Target specific YouTube channels, videos, or even video playlists where you want your ad to appear. This is effective for reaching the audience of a competitor or a channel with a highly relevant audience.

5. Create Your Ad Group and Ad
Within your campaign, create an Ad Group and add your video ad. Paste the YouTube URL for the video you uploaded in Step 1. You'll then configure the ad by writing a headline and description, and setting a final URL (the landing page where you want to send traffic).

6. Monitor and Optimize Performance
Once your campaign is live, monitor its performance using the Google Ads dashboard. You should track key metrics like view rate, click-through rate (CTR), and conversion rate. Use this data to make adjustments, such as:

A/B testing: Test different video hooks, headlines, or calls-to-action to see what performs best.

Adding negative keywords: Prevent your ads from showing for irrelevant search queries.

Refining your audience: Exclude audience segments that are not performing well to improve efficiency.

How to Run YOUTUBE ADS in 2024 | YouTube Ads Tutorial for Beginners (Step-by-Step)
This video is a tutorial on how to run YouTube ads, which directly addresses the user's question.

How to Run YOUTUBE ADS | YouTube Ads Tutorial for Beginners (Step-by-Step) - YouTube

Ivan Mana · 88K views