How do YouTubers disclose sponsored content to their audience?

YouTubers are required by law and YouTube's policies to disclose sponsored content to their audience transparently and clearly. Here are some common methods they use to disclose sponsored content:

1. **Verbal Disclosure**: YouTubers often verbally disclose that a video is sponsored at the beginning of the video or during the introduction. They may say phrases like "This video is sponsored by..." or "Thanks to [Brand] for sponsoring this video."

2. **Written Disclosure in Video Description**: Creators include written disclosures in the video description box, where they provide additional details about the sponsorship. They may include a disclaimer such as "This video is sponsored by [Brand]," along with any other relevant information required by the brand or YouTube.

3. **On-Screen Graphics**: Some YouTubers incorporate on-screen graphics or overlays to visually disclose that a video is sponsored. This can be in the form of a watermark, banner, or text overlay that appears periodically throughout the video.

4. **Audible Disclaimers During Integration**: If the sponsorship involves a specific integration or mention within the video content, YouTubers may verbally remind viewers that they are working with the sponsor during those segments. This helps ensure that viewers understand the nature of the sponsorship.

5. **Hashtags or Symbols**: YouTubers may use specific hashtags or symbols within the video title or description to indicate that the content is sponsored. Common hashtags include #ad, #sponsored, or #spon.

6. **YouTube's Paid Promotion Feature**: YouTube offers a Paid Promotion feature that creators can use to disclose sponsored content. This feature allows creators to tag their videos as paid promotions, which adds a disclosure label below the video title.

It's important for YouTubers to disclose sponsored content clearly and prominently to maintain transparency and trust with their audience. Failure to disclose sponsored content properly can result in penalties from YouTube and legal consequences for violating advertising regulations. Therefore, creators should always follow best practices and guidelines when disclosing sponsored content.