What percentage of revenue do YouTubers typically earn from ad monetization?

The percentage of revenue that YouTubers earn from ad monetization can vary widely based on several factors such as the number of views, audience demographics, content type, advertiser demand, and the specific terms of the YouTube Partner Program (YPP).

As a general guideline, most YouTubers earn around 55% of the advertising revenue generated from ads displayed on their videos, while YouTube keeps the remaining 45%. This revenue split is a standard arrangement within the YouTube Partner Program.

However, it's important to note that this percentage can fluctuate based on various factors, and some creators may negotiate different terms directly with YouTube or through multi-channel networks (MCNs). Additionally, creators can earn revenue through other channels such as sponsored content, merchandise sales, memberships, and crowdfunding, which can significantly impact their overall earnings and the percentage contributed by ad monetization.