How should a business adjust targeting based on seasonal trends in Bing Ads?

To adjust targeting based on seasonal trends in Bing Ads, a business can follow these steps:

1. Analyze historical data: Review historical data from previous years to identify seasonal trends and patterns in search volume and user behavior. Look for trends in keywords, ad copy, and targeting that have performed well during specific seasons or holidays.
2. Plan ahead: Plan your Bing Ads campaigns ahead of time to ensure that you're prepared for seasonal trends and can take advantage of increased search volume and user intent. This can include creating ad groups and ad copy that are specific to seasonal trends, as well as adjusting your bids and budgets accordingly.
3. Adjust bids and budgets: Adjust your bids and budgets to account for seasonal trends and increased competition. During high-volume seasons, you may need to increase your bids and budgets to ensure that your ads are shown in high-value positions and that you're able to compete with other advertisers.
4. Use ad scheduling: Use ad scheduling to ensure that your ads are shown during the times of day when your target audience is most active. This can help you improve the relevance of your ads and increase your click-through rates.
5. Use location targeting: Use location targeting to ensure that your ads are shown only to users in your target geographic area. This can help you improve the relevance of your ads and increase your click-through rates.
6. Monitor performance: Regularly monitor the performance of your Bing Ads campaigns during seasonal trends to ensure that you're achieving your desired results. Make adjustments as needed to optimize your targeting, ad copy, and bidding strategies.

Overall, adjusting targeting based on seasonal trends in Bing Ads can help you improve the efficiency and effectiveness of your advertising efforts, leading to higher ROI and better results for your business. By analyzing historical data, planning ahead, adjusting bids and budgets, using ad scheduling and location targeting, and monitoring performance, you can take advantage of seasonal trends and achieve strong results for your business.