What are negative keywords and how should I use them in Bing Ads optimization?

Negative keywords are a type of keyword that you can use in Bing Ads to exclude your ads from showing for certain searches. By using negative keywords, you can improve the relevance of your ads and reduce wasted clicks and spend.

Here are some ways to use negative keywords in Bing Ads optimization:

1. Exclude irrelevant searches: Use negative keywords to exclude searches that are not relevant to your business or offerings. For example, if you sell women's shoes, you may want to add "men's shoes" as a negative keyword to ensure that your ads don't show for searches related to men's shoes.
2. Improve click-through rates: By excluding irrelevant searches, you can improve the click-through rates of your ads. This is because your ads will be more relevant to the searches that are being conducted, which can lead to higher engagement and conversion rates.
3. Reduce wasted clicks: By excluding irrelevant searches, you can also reduce the number of wasted clicks on your ads. This can help you save money and improve your return on investment (ROI).
4. Optimize for long-tail keywords: Negative keywords can also be used to optimize for long-tail keywords. For example, if you sell a specific brand of women's shoes, you may want to add broad match keywords for other brands as negative keywords. This can help ensure that your ads only show for searches related to your specific brand.
5. Monitor and adjust: Regularly monitor your search term reports and adjust your negative keyword lists as needed. This can help you identify new negative keywords and ensure that your campaigns are optimized for maximum performance.

By using negative keywords in Bing Ads optimization, you can improve the relevance and performance of your campaigns, reduce wasted clicks and spend, and ultimately improve your ROI.