CXL offers a range of online courses and "Mini-Degrees" focused on digital marketing, including specific trainings on public relations (PR) and its relationship with SEO. The CXL approach is known for being taught by industry practitioners and for providing actionable, no-fluff content.

The CXL Approach to PR and SEO
Instead of treating PR and SEO as separate disciplines, CXL's training emphasizes an integrated approach. The core idea is that modern PR is inherently digital and should be a powerful driver of SEO through the acquisition of high-quality backlinks, brand mentions, and increased authority.

The main course that addresses this topic is titled "Public Relations & SEO." It teaches a systematic method for creating and executing a PR-SEO program that builds brand authority, generates links, and drives organic traffic.

Key Concepts Covered in the Course:
Based on course descriptions and related content, here's what you can expect to learn:

Integrated Communication Strategy: Understanding the history of PR and SEO and how they have evolved to become two sides of the same coin. The course highlights that the goal isn't to make SEO look "natural," but to use PR tactics to ensure your online presence is genuinely valuable and link-worthy.

Creating a PR-SEO Program: The curriculum guides you through the process of designing and executing a program that connects public relations activities directly to SEO outcomes. This involves strategic planning and understanding how to get buy-in from other departments.

Media Relations in a Digital World: The course covers how to develop on-site and off-site media relations materials that enhance the impact of your promotional work. It also addresses the challenges of working with journalists and publications in an SEO-conscious landscape.

Link Building with PR: A significant focus is on using PR as a link-building tool. This includes strategies for getting high-quality backlinks from reputable publications and creating a content ecosystem that naturally attracts links.

Original Research as a PR and SEO Tool: CXL content often emphasizes the power of original, research-driven content. The idea is that creating unique data or studies can serve as a powerful "link magnet" that journalists and bloggers want to cite, thereby generating organic links and media mentions.

Measurement and Reporting: The training teaches you how to measure and report the value of your PR-SEO work, tying your efforts to key business metrics like organic traffic growth, conversion rates, and revenue. This helps you prove the ROI of your work to stakeholders.

Who is this course for?
This type of training is highly relevant for:

Digital marketers who want to broaden their skillset and master the art of link building through earned media.

SEO professionals who want to move beyond technical SEO and on-page optimization to a more holistic, brand-building approach.

PR professionals who need to understand the digital impact of their work and want to integrate SEO best practices into their campaigns.

CXL's reputation for providing in-depth, practical, and data-driven training makes this course a strong choice for anyone looking to master the intersection of public relations and search engine optimization.