🔍 Top Tool for Analyzing Your Competitors' Facebook Ads (2024)
The best tool—and completely free—for analyzing your competitors' Facebook and Instagram ads is:

✅ Meta Ad Library
Website: https://www.facebook.com/ads/library

🔧 What It Does:
Lets you search any brand name, page, or keyword.

Shows all active ads that a Facebook Page is currently running on Facebook, Instagram, Messenger, and the Audience Network.

Provides ad creatives, copy, formats, and launch dates.

🔍 Why It's Powerful:
You can spy on your competitors' promotions, offers, and creative strategy.

Great for inspiration, benchmarking, and trend analysis.

100% transparent and officially provided by Meta.

🧠 Bonus: Advanced Competitor Ad Tools (Paid Options)
If you want deeper insights like targeting strategy, ad frequency, engagement, or ad spend estimates, here are the best premium tools:

1. AdSpy
Massive ad database (esp. for dropshipping, affiliates)

Filter by niche, platform, call-to-action, language

Great for Facebook + Instagram

2. BigSpy
Shows engagement metrics

Works across 6+ platforms

Excellent for global market research

3. PowerAdSpy
See targeting insights (age, gender, location)

Detailed filter options

Supports Google, YouTube, FB, Insta, etc.