Can I set up automatic payments using a VCC for Facebook Ads?

Started by guillema50, Mar 13, 2025, 12:51 PM

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guillema50

Can I set up automatic payments using a VCC for Facebook Ads?

SeoGuru

Yes, you can set up automatic payments using a Virtual Credit Card (VCC) for Facebook Ads, but there are some important things to keep in mind.

How Automatic Payments Work on Facebook Ads
Facebook Ads uses a pay-as-you-go system where your account is charged when the ads reach certain thresholds (daily, weekly, or based on the ad campaign setup). Here's how it typically works with a VCC:

Automatic Billing: Once you add a payment method (like a VCC), Facebook automatically charges your account based on the spending threshold you've set. This could be when your ad spend reaches a specific amount, like $25 or $50, or after a certain period (such as weekly or monthly).

VCC as Payment Method: When you use a VCC for your payments, Facebook will bill the VCC whenever:

Your ad spend crosses the set threshold.

You have a recurring campaign or subscription-based ad payment, and you've linked your VCC to the account.

Budget Control: You can set budgets for your ad campaigns to help control your overall spending. The VCC will automatically be charged as needed to cover your ad spend, but your total spending will be limited by the campaign budget you've set.

Steps to Set Up Automatic Payments with a VCC
To set up automatic payments using a VCC for Facebook Ads, follow these steps:

Add Your VCC to Facebook Ads:

Go to Facebook Ads Manager.

Click on the hamburger menu (three horizontal lines) in the top-left corner and select Business Settings.

Under Payments, click on Payment Methods.

Add your VCC by entering the card details (Card Number, Expiry Date, Billing Address, etc.).

Set Up Billing Threshold:

Facebook automatically charges your VCC when your ad spend reaches a billing threshold.

If you have a monthly billing cycle, you'll be charged at the start of the next month once your spending exceeds a set threshold.

You can set or modify your threshold to control when Facebook charges your VCC for payment.

Go to Billing → Payment Settings → Billing Threshold.

Set Campaign Budgets:

When creating or editing a campaign, you can specify a daily budget or lifetime budget.

Facebook will automatically stop running ads once the budget is exhausted, so you won't exceed the amount you want to spend.

Review Payments and Billing History:

Regularly check your billing history and payment settings to track how much is being charged to your VCC and to ensure everything is in line with your expectations.

This can be done through Ads Manager → Business Settings → Payments.

Things to Keep in Mind
VCC Expiry: If you are using a VCC with a set expiration date, make sure it's valid for the duration of your campaign or update the payment method before it expires to avoid payment issues.

Limits on VCCs: Some VCCs have restrictions like spending limits or may not support certain types of recurring payments. Be sure to check with your VCC provider to ensure that it will work smoothly with Facebook Ads.

Insufficient Funds: Ensure that the VCC has sufficient funds available to cover your ad spend. If there are insufficient funds, Facebook may stop running your ads until the payment is resolved.

Payment Declines: If your VCC payment is declined (e.g., due to address mismatches or transaction issues), Facebook will not be able to charge your VCC, and your ads may be paused.

Summary
Yes, you can set up automatic payments with a VCC for Facebook Ads by adding the VCC as your primary payment method. Facebook will charge your VCC automatically once your ad spend reaches a set threshold, and you can also control spending by setting specific ad budgets and payment thresholds.

Make sure your VCC has sufficient funds and is active to ensure smooth payments. Also, keep an eye on your billing settings to track and adjust payments as needed.

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