Based on the content from a YouTube video and other related resources, the "Rockstar Marketing" free lesson on "The Revolution in Social Media Marketing" focuses on a specific approach to social media marketing for beginners, particularly those looking to become social media managers. The core of the "revolution" is a shift from traditional advertising to a method that emphasizes building genuine connections and a dedicated fanbase, much like a rockstar cultivates a following.

Here are the key points from the lesson and related materials:

Shift from "Old Rules" to "New Rules": The "revolution" refers to the move away from traditional, one-way mass media advertising (like direct mail or telemarketing) toward engaging in conversation and building communities with prospects. The new rules are centered on participation, connection, and authenticity.

The "Rockstar" Mentality: The lesson promotes a mindset of treating your brand or a client's brand like a rockstar. This means:

Building a Fanbase: The goal is not just to sell products but to create a loyal community of "raving fans" who become advocates for the brand.

Authentic Storytelling: Like a great band, a brand needs a compelling, authentic narrative that resonates with its audience on an emotional level.

Engaging in Conversation: Social media is a two-way street. The lesson stresses the importance of actively responding to comments, answering questions, and fostering a sense of community.

Practical Steps for Beginners: The lesson provides a practical roadmap for aspiring social media marketers, covering how to:

Find a Niche: Identify a specific industry or client type to work with.

Monetize Skills: The video's creator, Rene Lacad, discusses how to get businesses to pay you a monthly retainer ($2k-$5k) to manage their social media.

Master the Basics: The lesson touches upon fundamental marketing concepts like building brand loyalty, the customer journey, and understanding different types of traffic (cold vs. hot).

Embracing Modern Tools: The course material also highlights the importance of using modern tools and techniques, such as:

Data-Driven Targeting: Using analytics to understand your audience and fine-tune campaigns.

Influencer Partnerships: Collaborating with influencers to reach a broader audience.

Dynamic Ads and A/B Testing: Using technology to optimize campaign effectiveness in real-time.