Here's a step-by-step guide on running Pinterest ads to boost video views effectively:

📌 Pinterest Ads Tutorial: How to Boost Video Views

Pinterest is more than just a visual inspiration platform — it's highly effective for video engagement, especially for brands and creators.

1️⃣ Set Up Your Pinterest Business Account

Go to Pinterest for Business and create or convert your account.

Enable Pinterest Tag for tracking website actions (optional but recommended).

Upload your profile photo, bio, and website link.

2️⃣ Choose Your Campaign Objective

For video views, select "Video Views" as your objective in the campaign setup:

Pinterest optimizes delivery to users most likely to watch videos.

You can also choose "Traffic" if your goal is clicks to a landing page.

3️⃣ Create Your Video Pin

Length: 6–60 seconds. Shorter videos (15–30s) usually perform best.

Orientation: Vertical (9:16) or square (1:1) works well.

Thumbnail: Eye-catching still frame.

Text overlay: Highlight key benefit or hook.

CTA: "Watch now," "Learn more," or "Shop this idea."

4️⃣ Targeting Options

Pinterest offers multiple targeting layers:

🔹 Audience Targeting

Interests: People who engage with similar content.

Actalike / Similar Audiences: Users like your existing followers or website visitors.

Customer Lists / Retargeting: Upload email lists or retarget website visitors.

🔹 Keyword Targeting

Add keywords related to your video content.

Pinterest will show your pin in search results and related suggestions.

🔹 Placement Targeting

Let Pinterest place automatically, or choose home feed, search, or specific boards.

5️⃣ Budget & Bidding

Daily or lifetime budget: Start small ($5–$10/day).

Bid strategy: Maximize video views or engagement.

Pinterest optimizes delivery over time for best results.

6️⃣ Tracking & Optimization

Monitor Video Views, Watch Time, and CTR in Pinterest Analytics.

Pause or adjust underperforming targeting segments.

Test different thumbnails, hooks, or CTAs.

7️⃣ Pro Tips for Maximum Engagement

Hook in first 3 seconds – Pinterest auto-plays, but users scroll fast.

Add captions/subtitles – many watch videos without sound.

Repurpose content – TikTok/IG videos can be uploaded to Pinterest.

Consistency – 3–5 pins per week keeps engagement high.

Rich pins – link videos to product pages or blog posts for better ROI.