To sell on Instagram using Instagram Shopping, you'll need to set up a shop through Meta's Commerce Manager. This process involves a few key steps, from ensuring your business meets the eligibility requirements to creating a shoppable product catalog.

1. Meet the Requirements
Before you can set up a shop, your business must meet a number of eligibility criteria:

Your business must be in a supported market where Instagram Shopping is available.

You must primarily sell physical goods that comply with Instagram's commerce policies.

Your business must own the website domain you plan to sell from.

You need to have an authentic, established presence on Instagram with a history of activity.

2. Set Up Your Shop and Catalog
Once you've confirmed your eligibility, follow these steps:

Switch to a Professional Account: If you have a personal Instagram account, you'll need to convert it to a Business or Creator account.

Connect to a Facebook Page: Link your Instagram business account to a Facebook Business Page.

Create Your Catalog: Go to Commerce Manager to create a product catalog. You can add products manually, upload a spreadsheet, or sync your catalog directly from an e-commerce platform like Shopify or BigCommerce.

Submit for Review: Once your catalog is connected, submit your account for review by Instagram. This process can take anywhere from a day to a few weeks.

3. Create Shoppable Content
Once your shop is approved, you can start tagging your products in posts and stories to make them shoppable.

Shoppable Posts: When creating a new post, tap "Tag Products." Then, tap on the products in the image and select them from your catalog.

Product Stickers: For Instagram Stories and Reels, use the product sticker to tag items. This allows customers to tap and go directly to the product page.

Live Shopping: You can also use Instagram Live to sell products in real-time. By tagging products before going live, you can pin them during your broadcast for viewers to easily purchase.

This video provides a complete guide on how to set up an Instagram shop.

How to Set Up Instagram Shop (2025) Full Guide

How To Set Up Instagram Shop (2025) Full Guide - YouTube

Tech Express · 109K views