Dr. Lisa Harrison's digital marketing journey is a unique blend of practical industry experience and academic research. She has a deep focus on micro-influencers, which she views as a key component of modern digital strategy. Her career began in traditional marketing and media roles, but she successfully transitioned into the digital space by identifying and leveraging the power of new online platforms and communities.

Key Milestones in Her Career
Early Career: Harrison's career started with over a decade of experience as a marketing and media professional, working for well-known Australian companies like the RNA and Birch Carrol and Coyle Cinemas. This foundation provided her with a strong understanding of brand management and marketing strategy.

Transition to Digital: As social media platforms began to emerge and gain popularity in the mid-2000s, Harrison recognized their potential for businesses. She launched her own digital marketing agency, where she successfully integrated her marketing experience with these new online tools.

Academic Pursuits: Her practical experience led her to a more academic path. She completed a PhD, focusing her research on the role of micro-influencers within creative industries. This research culminated in a theoretical model outlining the five dimensions of micro-influence, providing a framework for professionals to navigate the digital landscape.

Current Role: Today, she serves as a Lecturer in Digital Communication at Flinders University, where she combines her extensive industry knowledge with her academic insights. She teaches courses on social media strategy, emerging communication technologies, and cross-platform storytelling, bridging the gap between theory and real-world application for a new generation of digital leaders.

Dr. Harrison's unique journey highlights the importance of adaptability and specialization in digital marketing. She has built a reputation not on being a generalist, but as an expert on the dynamics of niche online communities and the power of micro-influencers to shape modern culture and professional practices.

The video Personal Branding with Lisa Harrison is relevant because it features an interview with Lisa Harrison where she discusses the importance of personal branding for businesses.