Jonathan Bouchard is an expert affiliate media buyer known for his success, particularly in running profitable campaigns using email marketing and native advertising.

While he is also a well-known figure in the world of stock trading, the "Expert Tips on Affiliate Marketing and Email Marketing Secret" refers to his expertise in performance marketing.

Here are the expert tips and the "secret" he emphasizes:

Expert Tips on Affiliate Marketing (Focusing on Media Buying)
Build Your Own Assets (Crucial for Long-Term Success):

Unlike "pure" media buying, which only drives traffic directly to an affiliate offer, he stresses the importance of building an email list (an asset). This allows you to market to the same customer repeatedly and build a long-term profitable business.

He prefers affiliate marketing over building his own product because it allows him to focus solely on the marketing and media buying (traffic) without the hassle of product creation, customer service, and fulfillment.

Understand and Prioritize Key Metrics:

Focus on metrics like Cost Per Lead (CPL) and Earnings Per Click (EPC).

Split Testing (A/B Testing) is essential for optimizing campaigns. You must constantly test different landing pages, email copy, and offers to make data-driven decisions that improve performance.

Manage Expectations and Embrace the Learning Curve:

New affiliate marketers should have realistic expectations. The space requires time, dedication, and capital to learn and find success.

The "Email Marketing Secret"
The core "secret" Jonathan Bouchard shares is the power of Personalization and Human Connection in email marketing flows.

People Buy From People: This is his primary mantra. The email should always feel personal, not corporate.

Send from a Person, Not a Company: Emails should be sent from a person's name (e.g., "Jonathan from [Company Name]") rather than a generic company address. This dramatically increases the open and conversion rates because it fosters trust and a personal connection.

Relevance is Key: All email content must be highly relevant to the subscriber's interests to maintain engagement and prevent them from unsubscribing.

Implement Different Automated Flows: Utilize your email platform to set up different automated sequences based on the subscriber's actions (e.g., clicking a link, making a purchase, or signing up from a specific ad). This allows for deep segmentation and targeted, personalized messaging.