How do different age groups interact with Likee's trending audio tracks?

While there is limited publicly available, in-depth research specifically breaking down Likee's trending audio usage by distinct age cohorts (e.g., Millennials vs. Gen Z), the overall user base and typical short-form video platform behavior suggest a clear primary demographic and interaction styles.Here is a breakdown of how different age groups are likely to interact with Likee's trending audio tracks, based on the platform's known demographics and general social media usage trends:1. Primary Audience: Younger Users (Likely Gen Z and Younger Teens)Likee is generally perceived as a platform that skews towards a younger demographic, often including users under the age of 18. This group's interaction with trending audio is typically the most active and trend-driven.Interaction StyleDescription & Usage of Audio TracksTrend-Setting and ReplicationImmediate Adoption: Younger users are the quickest to find, adopt, and replicate new trending audio. They drive the virality of the track.Lip-Syncing and Dance ChallengesPerformance-Driven: Trending audio is primarily used for lip-syncing, participating in official dance challenges, or creating quick reaction videos that require little complex editing.Focus on Filters & EffectsFeature Combination: The audio is often paired with Likee's powerful special effects, AR filters, and SuperMix tools. The audio serves as the backing track for a highly visual, often fantastical, effect-laden video.Global and Hyper-Local MixDiverse Sound: While they will use global, often American or K-Pop, trends, in Likee's strongest markets (like Russia, Southeast Asia, and India), they are also highly engaged with local hits and language-specific trending sounds.2. Secondary Audience: Older Users (Likely Older Gen Z and Millennials)This group is generally less represented on Likee compared to other short-form video platforms like TikTok, but they interact with audio trends in a more varied and often production-focused manner.Interaction StyleDescription & Usage of Audio TracksEducational & InstructionalContextual Use: Trending audio might be used as background music for short tutorials, life hacks, or informational snippets (known as 'snackable content'). The focus is on the value of the video, with the audio adding 'vibe' and discoverability.Nostalgia & RemixesCreative Reinterpretation: They may engage with trending audio by using remixes of older, nostalgic songs or creating content that is a slight variation on the current trend, often incorporating a more mature or ironic perspective.Higher Production ValueAesthetics-Driven: Users in this group may focus more on cinematic-style editing, better lighting, and cleaner transitions, using the audio to score a more polished final product rather than a raw, immediate reaction.Brand PromotionProfessional Application: If a Millennial is on the platform for business or creator growth, they use trending audio purely for algorithmic discoverability, even if the content itself is professional or informational.Conclusion: The Role of Trending Audio on LikeeFor any short-form video platform, trending audio is the engine of the discovery algorithm. Regardless of age, using a popular track significantly increases the likelihood of a video being shown to a wider audience.On Likee, the dominant trend is the immediate, creative, and effect-heavy adoption of new audio by its young, globally-diverse base. Older users, while present, are likely to use the audio either to provide educational context or for professional discoverability, rather than the raw, high-energy dance and lip-syncing trends set by the youth demographic.