How does household income targeting optimize ad delivery on Twitter?

Household income targeting on Twitter allows advertisers to reach users based on their estimated household income. This feature can optimize ad delivery by focusing on audiences that are more likely to afford certain products or services. By targeting specific income brackets, advertisers can tailor their messaging and offerings to better resonate with the financial capabilities of their target audience.

For example, if a luxury car brand wants to promote its latest model, it might choose to target users in higher income brackets who are more likely to have the purchasing power for such a high-end product. Conversely, a budget-friendly travel agency might target users in lower income brackets to promote affordable vacation packages.

By using household income targeting, advertisers can potentially improve the effectiveness of their ad campaigns by ensuring they're reaching users who are more likely to be interested and able to afford their products or services.