What types of ad extensions should I use to improve user experience in Bing Ads?

In Bing Ads, leveraging ad extensions can significantly enhance user experience by providing more information and increasing the visibility of your ads. Here are some types of ad extensions you should consider using:

1. **Site Link Extensions**:
   - Provide additional links to specific pages on your website. This allows users to navigate directly to the most relevant sections of your site, improving their experience by saving them time searching for information.

2. **Callout Extensions**:
   - Highlight key selling points or benefits of your products or services. This provides users with more detailed information directly in the ad, making it easier for them to understand why they should choose your offering.

3. **Location Extensions**:
   - If you have a physical store or office location, include location extensions to show your address, phone number, and a map marker. This is especially useful for local businesses as it helps users find your physical location easily.

4. **Call Extensions**:
   - Include a phone number in your ad so users can call your business directly from the search results. This is beneficial for users who prefer immediate contact or have questions they want answered quickly.

5. **Review Extensions**:
   - Showcase positive reviews, awards, or accolades your business has received. This social proof can build trust with potential customers and increase the likelihood of them clicking on your ad.

6. **Structured Snippet Extensions**:
   - Highlight specific aspects of your products or services such as product categories, brands, or features. This helps users quickly understand what you offer and can improve ad relevance.

7. **Price Extensions**:
   - Display your product or service offerings along with their prices directly in the ad. This transparency can attract users who are looking for specific pricing information and are more likely to convert.

8. **App Extensions**:
   - If you have a mobile app, use app extensions to promote it alongside your ad. This allows users to download your app directly from the ad, enhancing their experience if they prefer using apps over websites.

When choosing ad extensions, consider which ones align best with your business goals and the needs of your target audience. Experiment with different combinations to see which extensions improve ad performance and user engagement in Bing Ads.